Singapore’s first all-women run meets popular response once again.
Singapore, May 9, 2012 - Shape Run 2012, organised by Shape Singapore, a publication of SPH Magazines Pte Ltd (SPH Magazines), has filled all 8,500 spaces for its women-only event in less than a month after its registration was open to the public.
The run will be flagged off at 7am on Sunday, July 15, at Nicoll Highway. Participants in the 2.4km, 5km and 10km categories will be running along scenic routes around the city, including iconic landmarks such as the Singapore Flyer, F1 Pit Building, Kallang Riverside Park and the Benjamin Sheares Bridge.
Shape Run 2012 will introduce two exciting firsts – a 2.4km distance category and male pacers – the former to encourage beginners to get active, and the latter to challenge seasoned runners to beat their personal best.
Shape, Singapore's premier health, fitness and wellness magazine for women, started the inaugural Shape Run in 2006, sparking off a trend of women-only runs. This July marks the magazine’s eighth birthday, and the seventh anniversary of the run. Shape Run has grown from strength to strength, from 2,500 runners in its inaugural event to 8,500 this year.
The buzz is set to continue for Shape Run 2012, with weekly e-mails filled with training tips, event updates and exclusive promotions to be sent to all participants. Participants can also look forward to the Shape Run carnival, where the latest health, beauty and fitness products and services will be on show. Held from June 29 to July 1 at Marina Square Central Atrium Level 2, the carnival is also open to the public.
Li Yuling, Deputy Editor of Shape, said: "Shape has rallied women from all walks of life and fitness levels, and we’re thrilled to welcome both new and seasoned Shape runners to this year’s race. As always, Team Shape will do all we can to make the event a wonderful experience for all our runners."
Diana Lee, General Manager, Fashion & Beauty, SPH Magazines, said: “Shape Singapore is proud to spearhead and advance the women’s running movement in Singapore, and we look forward to providing more fitness platforms and opportunities for women to pursue active and healthy lifestyles. Both our readers and business partners can certainly look forward to exciting new events in the months ahead.”
Shape Run 2012 is presented by Subaru and co-presented by Reebok, with Kellogg’s as the main sponsor. Other sponsors include Aibi, BIC Soleil, Citispa, Futuro, Jacob’s, H-TWO-O, Marigold Yoghurt, One-A-Day, Olympus, True Fitness and Vitagen Collagen. Shape Run 2012 is supported by Singapore Sports Council.
ISSUED BY SPH MAGAZINES PTE LTD
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For more information, please contact:
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SPH Magazines Ltd
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Singapore Press Holdings Ltd
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About Shape Singapore
Shape is the complete mind and body guide for women in Singapore, licensed from American Media Inc and published by SPH Magazines. It enriches women’s lives with the latest practical information and expert advice on fitness, wellness, beauty, health and nutrition. With an audited readership of 46,000 (according to the AC Nielsen Media Index 2011), Shape is the leading active lifestyle guide for women in Singapore. Shape was also named Health/Fitness Magazine of the Year 2010 by the Magazines Publishers Association of Singapore.
About SPH Magazines
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly owned subsidiary of media organisation Singapore Press Holdings Limited.
With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines raises the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women's Weekly, The Peak, Home & Decor, Nuyou, Torque and HWM are among the highest-circulating titles and best-read in their respective lifestyle categories. It also publishes Harper's BAZAAR and Cosmopolitan in Singapore and Malaysia with Hearst Magazines International.
In addition, websites such as herworldPLUS.com and HardwareZone.com have extended its reach online, engaging readers with interactive content, capturing audience beyond print.
SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.
With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam.
In line with this vision, SPH Magazines acquired 34% of WhiteWave Media Group (formally known as Antarctica Interactive Private Limited). It is an integrated luxury media company which owns online publications Luxury-Insider.com, Inluxe.cn, as well as the luxury print BACCARAT Magazine in Hong Kong. Other titles include Luxury Properties, Action Asia, Asia-Pacific Boating, China Boating, JET Asia Pacific and Asia-Pacific Spa published through wholly owned subsidiary, Blu Inc Media, in China and Hong Kong.
As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.
Visit www.sphmagazines.com.sg for more information.