Singapore, 3 May 2012 – To celebrate Mother’s Day, international jewellery brand PANDORA has launched a consumer engagement campaign via Facebook for Singaporeans to express their love on this special occasion.
Deployed on PANDORA’s “Unforgettable Moments – Singapore” Facebook Fan Page, the campaign, ‘Express Your Love on Mother’s Day’, goes hand in hand with PANDORA’s key message – every piece of jewellery represents a heart-warming story unique to each PANDORA customer.
Honouring the woman who has bestowed life upon us, PANDORA hopes to showcase the affinity between mother and child, as well as express gratitude for all mothers who have provided their families with the care and love that lasts a lifetime.
The campaign urges Facebook fans to submit photographs of mother and child to Express Your Love on Mother’s Day, accompanied by heartfelt words describing their unique and memorable moments.
Each beautiful moment will be captured in a classic PANDORA frame, stored in the Moments of Love gallery and the fan’s personal photo album on Facebook for keepsake.
A panel of distinguished judges will pick the winner of the Grand Prize, a $1,000 PANDORA voucher and shortlist five moving entries.
All five entries will be showcased at an exclusive PANDORA event where guests will then vote to determine the winner of the Popularity Prize, an exquisite PANDORA jewellery box. The remaining finalists will each receive a PANDORA photo frame.
Visit the “Unforgettable Moments – Singapore” Fan Page at http://www.facebook.com/pandora.sg. The campaign runs from now till 6 May 2012.
This campaign is conceptualised and implemented by noisycrayons, a digital creative agency based in Singapore.
noisycrayons is a Kyosei Ventures company, of which SPH has a 22.5 per cent share.
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noisycrayons is a leading digital-creative company in Asia that helps brands build meaningful digital relationships with consumers.
We create experiences, content and internet applications that help brands deepen engagement with their target audiences. The intimate relationship we cultivate between brand and consumer drives brand advocacy and facilitates word-of-mouth recommendations among friends in the social network.
noisycrayons is a Kyosei Ventures Company that has a growing clientele comprising of both SMEs and Fortune 500 companies. It has successfully worked with brands such as Singapore Flyer, Maybank, NEA, Toshiba, Pandora, Bella, Svenson and Marie France.