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300 women salute the sun at Shape Yoga in the City 2012, Singapore’s first all-women mass yoga event

Singapore, April 29, 2012Shape Yoga in the City 2012, the second edition of Singapore's first women-only mass yoga event, concluded successfully this morning at Dhoby Ghaut Green. The 75-min workout was organised by Shape Singapore, a publication by SPH Magazines Pte Ltd.

A total of 300 female yoga enthusiasts participated in the event, gathering at the Dhoby Ghaut Green - the lawn - at 6.30am. The workout was led by Copper Crow, country manager of Pure Yoga, and his team, who brought the participants through a series of stretches and poses.

At the end of the workout, participants were treated to a delicious Cedele breakfast by The Bakery Depot and a yoga demonstration by Pure Yoga masters. They also had the opportunity to sample various merchandise presented at the site.

Participants also took home door gifts worth more than $600 each, including a Reebok Yoga mat, Origins UV Face Protector, Skins Capri Tights, Redoxon Vita Immune tablets, one-week pass from Pure Yoga as well as Cedele Organic Green Rooibos Tea.

Shape Yoga in the City 2012 is presented by Pure Yoga and co-presented by Redoxon, with Skins as official partner and Origins as official skincare.

 

ISSUED BY SPH MAGAZINES PTE LTD.
Co. Regn No.: 196900476M

For more information, please contact:


Caron Chan
Assistant Marketing Manager
SPH Magazines Ltd
DID: 6319 5814
Email:
ccaron@sph.com.sg

Joelyn Tan
Executive
Corporate Communications
Singapore Press Holdings Ltd
DID: 6319 1895
Email:
tjoelyn@sph.com.sg


About Shape Singapore
Shape is the complete mind and body guide for women in Singapore, licensed from American Media Inc and published by SPH Magazines. It enriches women’s lives with the latest practical information and expert advice on fitness, wellness, beauty, health and nutrition. With an audited readership of 46,000 (according to the AC Nielsen Media Index 2011), Shape is the leading active lifestyle guide for women in Singapore. Shape was also named Health/Fitness Magazine of the Year 2010 by the Magazines Publishers Association of Singapore.

Website: www.shape.com.sg 

About SPH Magazines
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly owned subsidiary of media organisation Singapore Press Holdings Limited.

With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines raises the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women's Weekly, The Peak, Home & Decor, Nuyou, Torque and HWM are among the highest-circulating titles and best-read in their respective lifestyle categories. It also publishes Harper's BAZAAR and Cosmopolitan in Singapore and Malaysia with Hearst Magazines International.

In addition, websites such as HardwareZone.com have extended its reach online, engaging readers with interactive content, capturing audience beyond print.

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.
With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam.

In line with this vision, SPH Magazines acquired 34% of Antarctica Interactive Private Limited, the holding company of the Luxury Insider Group. It is an integrated luxury media company which owns online publications Inluxe.cn, as well as the luxury print BACCARAT Magazine in Hong Kong. Other titles include Luxury Properties, Action Asia, Asia-Pacific Boating, China Boating, JET Asia Pacific and Asia-Pacific Spa published through wholly owned subsidiary, Blu Inc Media, in China and Hong Kong.

As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

Visit www.sphmagazines.com.sg for more information.