Singapore, 25 April 2012 – In conjunction with the World Foursquare Day on 16 April, omy.sg launched the first Singapore Check-In Bonanza (http://project.omy.sg/check-in-bonanza/) with Sentosa from 16 April to 14 May.
During this period, visitors to Sentosa can “check-in” at participating F&B outlets and attraction sites on Sentosa Island using their smart phone Facebook or Foursquare apps. They can then show the image on their phone to the service staff for exclusive discounts and promotions.
“Sentosa celebrates its 40th birthday this year and we have special treats for everyone, including the tech-savvy visitor! With a growing number of social media-savvy visitors, Sentosa will offer exclusive deals to those who check-in at selected establishments on the island. So come play on the island with your smart phone, and share your fabulous and fun-filled moments on Sentosa’s Facebook, Twitter and YouTube channels,” said Anna Ng, Deputy Director, Marketing, Sentosa.
Organised by omy.sg (www.omy.sg), Singapore Press Holdings' leading bilingual news and entertainment portal, the Check-In Bonanza is an expansion from the Singapore Foursquare Day which omy.sg organised in 2011. The new event now allows for check-in via both location-based social media services provided by Facebook and Foursquare instead of just the latter.
“With shift in social media trends, a social media driven check-in event is a natural event for omy.sg to go into, given our strong engagement with the local online community,” said Lee Kuan Fung, Associate Editor, omy.sg.
The Check-In Bonanza is part of a series of events branded under Social Media Fiesta (http://project.omy.sg/social-media-fiesta), an omy.sg social media initiative. The Singapore Social Media Fiesta is an umbrella of events focused on social media to reach out to the Singapore online community. The Social Media Fiesta brand was introduced in 2011 and consists of four flagship events from April to July in 2012 – 5th Singapore Blog Awards, First Check-In Bonanza, First Twitter Frenzy and 2nd Singapore Social Media Day.
Following the footsteps of the successful Singapore Blog Awards (http://sgblogawards.omy.sg), the Check-In Bonanza will be established as an annual local social media check-in event that Singaporeans can look forward to every year.
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For more information, please contact:
Assistant Manager, Online Marketing
Singapore Press Holdings
Tel: 6319 2490
Corporate Communications Division
Singapore Press Holdings
Tel: 6319 1226
About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
Newspapers, Magazines and Book Publishing
In Singapore, SPH publishes 18 newspaper titles in four languages. On an average day, 2.92 million individuals or 74 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 330 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp, omy.sg, and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times Weekend's iPad application. SPH's Chinese flagship newspaper Lianhe Zaobao has also launched its digital platforms which include a web application, as well as online and PDF versions.
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Chinese and 91.3FM in English.
Events and Out-of-Home Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.