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More Beers and Entertainment at The Biggest Ever Beerfest Asia

Beerfest Asia 2012 tickets on sale now.

Singapore, 20 April 2012 – Singapore’s premier beer festival Beerfest Asia 2012 returns to offer beer enthusiasts the chance to savour over 350 labels of beers from Asia and the rest of the world.

Jointly organised by Sphere Exhibits, a wholly owned subsidiary of Singapore Press Holdings (SPH) and Beerfest Pte Ltd, the beer festivals organising subsidiary of Timbre Group, this four-day lifestyle and trade festival will be held from 7 to 10 June 2012 at the Marina Promenade (the F1 tracks behind the Singapore flyer).

Beerfest Asia 2012 will feature the most musical tributes in the event’s history since its inception in 2009. The line-up includes two top international tribute bands and Singaporean top bands, who between them will pay tribute to more than ten iconic bands and artists. The performances include Chicago Blues, Funk, Ladies of Rock, Soul, British Blues and Rock. Beer revelers can look forward to great sing-along songs and familiar tunes that promise a memorable experience.

The tribute bands scheduled to perform include the world famous, all-female AC/DC tribute band Hell’s Belles from the United States who remains the only AC/DC tribute band endorsed by Angus Young himself and Australia’s All Star SuperGroup covering hits from Oasis, Dire Straits, David Bowie, Elton John and ZZ Top. In addition, there will also be specific tribute shows of the Blues Brothers, The Beatles and the Rolling Stones.

For the second year running, Comedy Club Asia will showcase A-list international comedy acts from Australia and the United Kingdom. The audience can look forward to stand-up comedy acts by Colin Cole with his tough-talking style that will both shock and amuse; Matt Price, whose trademark interactive style has built a solid reputation on the UK and European comedy circuits and the well-known Jonathan Atherton, popular for his multi-linguistic comedic talents.

The Sons of Singapore, a local comedy trio consisting Jinx Yeo, Fukkah Fuzz and Rishi Budhrani who are arguably three of Singapore’s freshest young comic stars in the making, will be making their debut at Beerfest Asia 2012. Last year, Comedy Club Asia sold more than 3,000 tickets. Each ticket for Comedy Club Asia this year is priced at S$20 at the door.

Beerfest Asia 2012 revelers can also take part in exciting games and tuck into “beer food” such as German gourmet sausages, nachos, meatballs and other great tasting gastro-bar grub from the outdoor food bazaar stall.

There will be more than 50 new beers on show at Beerfest Asia 2012, hailing from powerhouse brands in Belgium, Germany and the United States, as well as emerging brands from Asian countries like Indonesia, Japan, Taiwan and Singapore.

New exhibitors to Beerfest Asia include local company Jungle Beer which uses tropical fruits, flowers and spices such as pink guava, soursop and rose to deliver distinctive beer flavours. There is also Summer Zest F&B Management which is bringing in the Früli Strawberry Beer brewed with pure strawberry juice from Belgium, touted as the world’s favourite strawberry beer.

Beerfest Asia also presents a great opportunity for companies in the retail, hospitality and food & beverage industries to try out new beer products and meet with trade suppliers and wholesalers. Trade Day happens on 7 June 2012 from 4pm to 6pm before it is open to the public. Interested industry participants keen on this private session can register via
matt@beerfestasia.com.

Mr Edward Chia, Festival Director, Beerfest Asia 2012, said: “This is our fourth year organising Beerfest Asia and we are gratified to say that the festival has grown from strength to strength. Beerfest Asia not only brings consumers and industry colleagues together under one roof, but has also become an exciting and entertaining event not to be missed in Singapore’s calendar. We are encouraged by the enthusiastic responses from the festival goers and the support from the brewing and beer industries, and we are determined to make the upcoming Beerfest Asia the best one yet.”

Mr Chua Wee Phong, Executive Director, Sphere Exhibits, said: “Beerfest Asia is gaining recognition as one of the region’s best lifestyle events with the right combination of quality cuisine and beer products, complemented by live music entertainment. As a trade event, Beerfest Asia is the ideal platform to introduce new types of beer products to Singapore and the region, and to help entrepreneurs learn the key aspects of the beer making trade. Sphere Exhibits is proud to co-organise this event with the Timbre Group for the third year running.”

Tickets from S$15 onwards are on sale from SISTIC (
www.sistic.com.sg / (65) 6348 5555) now. For the ultimate way to experience Beerfest Asia 2012, VIP packages are also sold from S$110 onwards at SISTIC. 

Please refer to www.beerfestasia.com for the most updated list.



Issued by Singapore Press Holdings Limited and Timbre Group Pte Ltd.
Co. Regn. No. 198402868E / 200507539Z

For media enquiries, please contact:

Mr Yeo Siew Chi
Manager
Corporate Communications
Singapore Press Holdings Limited
DID – 6319 1586
Email – yeosc@sph.com.sg

Ms Mandy Wong
Senior Manager
Marketing
Sphere Exhibits
DID – 6319 2150
Email –
mandyw@sph.com.sg

Ms Low Seow Yee
Manager
Beerfest Pte Ltd
DID – 6338 8277
Email – sy.low@timbregroup.asia


About Beerfest Pte Ltd

Beerfest Pte Ltd is subsidiary of lifestyle company Timbre Group and the brand owner of beer festival, Beerfest Asia. Beerfest Pte Ltd is set up to initiate and spearhead the beginnings of the only and largest beer festival in Southeast Asia. The idea behind Beerfest is the experimentation process of finding and enjoying beers that consumers may never, otherwise encounter locally. It is also a trade event for industry colleagues to exchange dialogue and promote their products. With plans to grow the festival in the region, Beerfest Pte Ltd is committed to develop the festival to become the premier beer marketplace in Asia.

About Timbre Group Pte Ltd

Timbre Group is a holding company with a diversified portfolio of lifestyle and entertainment brands providing a holistic and synergistic range of businesses ranging from food and beverage, concert and festivals promotion and music education. Timbre Group’s objective is to create fresh and cutting edge ideas, always with substance, passion and integrity.

Timbre Group’s Portfolio of Brands
Timbre • Switch • Ta.Ke • Malted Milk • Espressamente Illy • 12-inch Pizzas & Records • Timbre Catering • Timbre 12-inch Delivery • Timbre Music • Timbre Music Academy • Timbre Rock & Roots • Beerfest Asia •

About Sphere Exhibits Pte Ltd

A wholly owned subsidiary of Singapore Press Holdings (SPH), Sphere Exhibits, which stands for "SPH Events, Roadshows and Exhibitions", aims to be the leading events company catering to a diverse mix of trade and consumer clientele.

Backed by a committed and experienced team of professionals and SPH's comprehensive range of media platforms, Sphere Exhibits’ shows, events and exhibitions centre on unique concepts that attract local audiences and regional participants. Among the 20 Sphere Exhibits' events are The IT Show, COMEX, Licence2Play, Asian Masters and Kidz Academy.

Leveraging on its expertise in event conceptualisation, planning and execution, Sphere Exhibits delivers memorable and quality events that meet the objectives of its clientele and partners.

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing
In Singapore, SPH publishes 18 newspaper titles in four languages. On an average day, 2.92 million individuals or 74 per cent of people above 15 years old, read one of SPH's news publications.

SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 330 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp, omy.sg, and The Straits Times RazorTV.

SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times Weekend's iPad application. SPH's Chinese flagship newspaper Lianhe Zaobao has also launched its digital platforms which include a web application, as well as online and PDF versions.

Broadcasting
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Chinese and 91.3FM in English.

Events and Out-of-Home Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.

Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.