Her World continues its reign as Magazine of the Year and top Women’s Magazine of the Year in a survey conducted by Marketing Magazine
Singapore, 12 April 2012 – With its publications ranked top in major categories in this year’s Magazine of the Year survey by trade magazine Marketing, SPH Magazines Pte Ltd (SPH Magazines) has once again become the undisputed Publisher of Choice. Overall, 18 publications by SPH Magazines were ranked among the top three magazines across 16 categories.
A total of 337 respondents participated in the survey. 77 per cent of client-advertiser respondents were manager-level decision makers and above with 16 per cent from the most senior ranks. Advertisers from major banks, FMCG companies, property developers, IT and telecommunications firms, as well as travel and tourism companies participated in the survey. Agency professionals across the marketing services spectrum were also well represented.
The survey found that more advertisers chose SPH Magazines' publications to reach out to different target audiences in various categories, from Women’s Magazines, Women’s Fashion Magazines, Men’s Magazines, Health Magazines to Property Magazines and Parenting Magazines
The following magazines were ranked top in the respective categories, with Her World, Singapore's number one women's magazine, grabbing top position in the Women's Magazine of the Year category as well as in the main category - the Magazine of the Year. CLEO was voted second in both categories, while The Singapore Women's Weekly took third placing in the Women's Magazine of the Year category, making it a clean sweep for SPH Magazines in this category.
Men's Health was another big winner, being ranked first in both the Men's Magazine and Health Magazine of the Year categories.
Mr Loh Yew Seng, Chief Executive Officer of SPH Magazines, said: "We are delighted that our publications remain the top choice for advertisers who want the best marketing solutions for their brands. SPH Magazines is constantly improving our publications to meet the needs of our readers as well as our advertisers."
"Besides our print titles, we have also made significant improvements to our online media platforms, such as herworldPLUS.com, and developed innovative and memorable signature events such as the Men's Health Urbanathlon. In short, SPH Magazines offers a proposition to advertisers that simply cannot be refused," added Mr Loh.
The SME Magazine by The Business Times, the business and financial daily of Singapore Press Holdings (SPH), was voted third in the Local Business Magazine of the Year category. The SME Magazine is in partnership with SPRING and IE Singapore, and will undergo a revamp in May this year.
In the same survey conducted regionally, AsiaSpa, published by Blu Inc Media (HK) a wholly owned subsidiary of SPH Magazines, was voted third in the Travel Magazine of the Year category (Hong Kong).
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About SPH Magazines
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly owned subsidiary of media organisation Singapore Press Holdings Limited.
With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines raises the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women's Weekly, The Peak, Home & Decor, Nuyou, Torque and HWM are among the highest-circulating titles and best-read in their respective lifestyle categories. It also publishes Harper's BAZAAR and Cosmopolitan in Singapore and Malaysia with Hearst Magazines International.
In addition, websites such as herworldPLUS.com and HardwareZone.com have extended its reach online, engaging readers with interactive content, capturing audience beyond print.
SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.
With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam.
In line with this vision, SPH Magazines acquired 34% of Antarctica Interactive Private Limited, the holding company of the Luxury Insider Group. It is an integrated luxury media company which owns online publications Luxury-Insider.com, Inluxe.cn, as well as the luxury print BACCARAT Magazine in Hong Kong. Other titles include Luxury Properties, Action Asia, Asia-Pacific Boating, China Boating, JET Asia Pacific and Asia-Pacific Spa published through wholly owned subsidiary, Blu Inc Media, in China and Hong Kong.
As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.
Visit www.sphmagazines.com.sg for more information.