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Singapore Blog Awards 2012 – Blog your way to the Macau International Fireworks Festival!

Singapore, 10 April 2012 – The annual Singapore Blog Awards return for the fifth year with more exciting events and prizes. Bloggers stand to win a trip, inclusive of air tickets and accommodation, to experience the annual International Fireworks Festival in Macau, among other attractive prizes worth a total of $30,000.

Organised by (, Singapore Press Holdings' leading bilingual news and entertainment portal, and presented by Panasonic, the Singapore Blog Awards honour new-age wordsmiths who devote their time and energy to create and maintain informative and innovative blogs.

There is a total of 10 main categories, two celebrity categories and three sponsored categories. A complete list of award categories can be found in Appendix A.

This year, introduces the “Best V-log” award, a brand new addition to the 10 main categories of Singapore Blog Awards, created to acknowledge the increasing popularity of home-made videos shared on YouTube and other online video services as a form of blogging.

The two celebrity categories, “Panasonic Most Popular Local Celebrity Blog/Microblog” and “Panasonic Most Popular Overseas Celebrity Blog/Microblog”, will be determined entirely by public voting.

The sponsored categories are “Gmarket Best Online Shopping Blog”, “Mary Chia Best Beauty Blog”, and “ST701 Best Blogshop”.

Ms Lee Kuan Fung, Associate Editor of, said: "Thanks to the growing support and participation from bloggers and the online community over the past four years, the Singapore Blog Awards has established itself as one of the biggest social media event which everyone looks forward to annually.

This year, we will be expanding the Singapore Blog Awards platform into an umbrella of social media events under the’s Singapore Social Media Fiesta brand. Upcoming events include Singapore Check-In Bonanza, Singapore Twitter Frenzy and Singapore Social Media Day, spread across four months from now till July, reaching more audiences through various social media platforms.”

Nomination and registration is now open till 6 May, followed by a voting and judging phase which will end in June. This year’s Singapore Blog Awards will see a series of exciting events in the months leading to the finale event in July. These include three bloggers’ workshops hosted by Panasonic and as well as a slew of other engaging events organised with other sponsors.

In line with the fifth anniversary of the Singapore Blog Awards, would be acknowledging five “Super Bloggers” who have contributed to the blogosphere in their own unique ways. The identities of these bloggers will be revealed on the official Singapore Blog Awards site ( on a later date.

This year’s award ceremony will be held at Singapore Flyer, the world’s largest Giant Observation Wheel, where invited guests will get to sample the best of local hawker delights at the Singapore Food Trail, a unique 1960s-themed food street, while the winners of the respective categories are unveiled.

Members of the public can log on to the official SBA site to nominate their favourite blogs. Bloggers can also participate directly by registering themselves for the Awards.

The Singapore Blog Awards is part of a series of events branded under Social Media Fiesta (, an social media initiative.

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For more information, please contact:

Alvin Lim
Assistant Manager, Online Marketing
Singapore Press Holdings
Tel: 6319 2490

Sherlyn Yap
Senior Executive
Corporate Communications Division
Singapore Press Holdings
Tel: 6319 1226


About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing
In Singapore, SPH publishes 18 newspaper titles in four languages. On an average day, 2.92 million individuals or 74 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 330 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp,, and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times Weekend's iPad application. SPH's Chinese flagship newspaper Lianhe Zaobao has also launched its digital platforms which include a web application, as well as online and PDF versions.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Chinese and 91.3FM in English.

Events and Out-of-Home Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.