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Shape Run 2012 now open for registration

Singapore’s original all-women run is back with more firsts: Male pacers and a 2.4km category.

Singapore, April 9, 2012 – Shape Run 2012, organised by SPH Magazines Pte Ltd (SPH Magazines), is open for registration from today. Runners can sign up for the race online at The event will be held on Sunday, July 15, at Nicoll Highway.

This year, in addition to the 5km and 10km races, a new non-competitive 2.4km category is available. This is aimed at encouraging more women to adopt an active lifestyle. Also novel to Shape Run 2012 are the male pacers in the 5km and 10km races. They will set a constant pace and motivate Shape runners to meet their goal timings.

The early-bird registration fee is $40 for individual categories (2.4km, 5km and 10km) between April 9 and May 6. Runners who sign up with a friend during this period will enjoy a further discounted rate of $70 (buddy registration for two pax). Thereafter, the registration fee will be $55 (individual) and $100 (buddy registration for two pax).

All participants will get a fabulous Runner’s Kit filled with fitness and beauty essentials, a limited-edition Shape Run’12 tee from Reebok, all packed into an exclusive Shape bag. Race finishers will get a race certificate with their personal timing and a finisher’s medal after the run.

Runners who top up $10 or $20 on the race fee will get a six-month or 12-month subscription to Shape, Singapore’s number one magazine for active women.

Before the day of the race, Shape runners, readers and the public are welcome to check out the latest health, beauty and fitness products and services at the exciting Shape Run carnival held from June 29 to July 1 at Marina Square Central Atrium Level 2. Participants are to collect their race packs and number bibs at this carnival.

Li Yuling, Deputy Editor of Shape Magazine, said: “As the pioneer of women-only runs in Singapore, we are proud to introduce a new 2.4km category this year. We hope this will inspire more women to pick up the sport, starting with a shorter, less intimidating distance. Also for the first time, we will have men in the 5km and 10km races, assuming the role of pacers. Our faithful participants can look forward to a fulfilling and exciting time at Shape Run 2012 – eye candy included.”

Diana Lee, General Manager for Fashion & Beauty, SPH Magazines, said: “This year, Shape Run celebrates its 7th anniversary, and the longevity of the event attests to its unwavering popularity among female runners in Singapore. We are constantly improving our race format to provide a positive experience for the participants, engage women of different fitness levels as well as to cater to growing marketing needs. We would like to thank our esteemed sponsors for their support, and look forward to growing this premier fitness platform with our partners.”

Shape Run 2012 is proudly presented by Subaru and co-presented by Reebok, with Kellogg’s as the main sponsor. Other sponsors include Aibi, BIC Soleil, Futuro, Jacob’s, H-TWO-O, Marigold Yoghurt, One-A-Day, True Fitness and Vitagen Collagen.

Co. Regn No.: 196900476M

For more information, please contact:

Caron Chan
Assistant Marketing Manager
SPH Magazines Ltd
DID: 6319 5814

Joelyn Tan
Corporate Communications
Singapore Press Holdings Ltd
DID: 6319 1895

About Shape Singapore
Shape is the complete mind and body guide for women in Singapore, licensed from American Media Inc and published by SPH Magazines. It enriches women’s lives with the latest practical information and expert advice on fitness, wellness, beauty, health and nutrition. With an audited readership of 46,000 (according to the AC Nielsen Media Index 2011), Shape is the leading active lifestyle guide for women in Singapore. Shape was also named Health/Fitness Magazine of the Year 2010 by the Magazines Publishers Association of Singapore.


About SPH Magazines
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly owned subsidiary of media organisation Singapore Press Holdings Limited.

With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines raises the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women's Weekly, The Peak, Home & Decor, Nuyou, Torque and HWM are among the highest-circulating titles and best-read in their respective lifestyle categories. It also publishes Harper's BAZAAR and Cosmopolitan in Singapore and Malaysia with Hearst Magazines International.

In addition, websites such as and have extended its reach online, engaging readers with interactive content, capturing audience beyond print.

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.
With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam.

In line with this vision, SPH Magazines acquired 34% of Antarctica Interactive Private Limited, the holding company of the Luxury Insider Group. It is an integrated luxury media company which owns online publications,, as well as the luxury print BACCARAT Magazine in Hong Kong. Other titles include Luxury Properties, Action Asia, Asia-Pacific Boating, China Boating, JET Asia Pacific and Asia-Pacific Spa published through wholly owned subsidiary, Blu Inc Media, in China and Hong Kong.

As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

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