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Relaunched Business Times targets the decision-makers

SINGAPORE, 11 AUGUST 2004 - From September 1, The Business Times will come with stronger content and a fresh new look.

The new Business Times will pack in more pages and introduce a number of new features in a more reader-friendly format. Readers will be greeted with a new and more distinctive masthead, and the text will come in bigger typeface with more generous spacing.

But the main changes are aimed at giving readers more value-add in their choice of investments, and in the way they pursue their business, their careers and their lifestyles.

Said BT Editor Alvin Tay: "The reader-friendly presentation is intended for one purpose only, to engage our readers. We want BT to be the paper for business and investment decision-makers. Whether it is about picking the right stocks to invest in, or making the right business decisions, the new BT is designed to help professionals, managers, executives and businessmen make informed choices."

The revamped business daily, published by Singapore Press Holdings, will come in one section, with the inclusion of the Shipping Times in the main paper. Several new products will be introduced, while existing BT products will be refined and beefed up to better project the news, trends and views.

The last major makeover for the 28-year-old BT was done nine years ago.

The new-look BT will be unveiled at a trade launch at 7 pm today (11 August) for advertisers and advertising agencies at the Bar and Billiard Room, in Raffles Hotel.

Full details of the revamped BT are attached.

28KB   Press Kit. Please click here

1.5MB

  New look. Please click here


Issued by Singapore Press Holdings Limited

For more information, please contact:

Irene Ngoo
Assistant Vice President
Corporate Relations
DID: 6319 1216
Email: ingoo@sph.com.sg


ABOUT THE BUSINESS TIMES
Published by the Singapore Press Holdings group, The Business Times was launched in October 1976 when Singapore was beginning its rapid development as a regional financial centre and business hub. Now firmly established as South-east Asia’s leading business daily, BT brings to its readers each day a comprehensive and concise package of corporate, financial and economic news, as well as analysis and commentary.