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A new Lianhe Zaobao to wow readers

A new Lianhe Zaobao to wow readers
300 guests to get a sneak peek of the revamped Chinese daily at an exclusive trade preview

Singapore, 1 March 2012 – On 15 March 2012, readers of Lianhe Zaobao can look forward to a refreshed version of the flagship Chinese newspaper of Singapore Press Holdings (SPH). 

Today, 300 advertisers and guests from the trade were treated to an exclusive preview of the revamped Lianhe Zaobao at Mandarin Orchard Singapore. A team of editors and correspondents were present to introduce their newly revamped sections in engaging and entertaining ways to the audience, including singing and performing on instruments.

To celebrate the revamp, there were performances by popular homegrown singer Derrick Hoh (???), local xinyao singers Li Fei Hui (???), Pan Ying (??), and talented young flautist Rit Xu (???), as well as a specially concocted Zaobao cocktail - a bubbly white wine Rosemount O mixed with dragon fruit and lemon juice.

As the definitive Chinese newspaper of Singapore with a readership of more than half a million*, Lianhe Zaobao is the authority on issues, both local and international, that are important to the Chinese community. (*Readership:504,000; source:Nielsen Media Index 2011)

The newspaper, with its 89 year heritage, will continue to provide readers with insightful news and commentaries on all things Chinese, and leverage on its strengths such as its knowledge of the local Small-and-Medium Enterprise (SME) scene, an in-depth understanding of China as well as its grasp on lifestyle trends of Singaporeans.

Mr Robin Hu, SPH’s Senior Executive Vice-President for Chinese Newspapers and Newspaper Services Divisions, said: “Lianhe Zaobao will be 89 years old this year. As a national institution respected both at home and in Asia, we are committed to provide readers and advertisers alike the highest standard of service.”

Mr Goh Sin Teck, Editor of Lianhe Zaobao, said: “This round of revamp for Lianhe Zaobao is much more than a simple facelift. Since the last revamp, the rapid rise of the highly interactive new media has been the most significant change in the media landscape. We have to face up to this new competition and new challenge by putting the readers first. We seek to be closer to readers, closer to their daily lives. Their needs are paramount. We need to listen to and speak up for them. This is not to say that we have not been doing so. But more can be done."

With the revamp, Lianhe Zaobao is now refreshed to be a more appealing, engaging, directive and provocative read, just as its tagline "好看,好读,好用,好谈" states. Readers will enjoy pages with quality content, but now delivered with greater impact through the use of design, photos and infographics. There will also be more articles that capture the heartbeat of society and the everyday talking points of readers.

Lianhe Zaobao aims to engage readers beyond the page with the use of new media and social media. There will also be more activities that involve reader participation such as the "Character of the Year" earlier this year, which invited readers to vote for the Chinese character that was the most significant of 2011.

Events such as the Singapore Prestige Brand Award, Lianhe Zaobao LOHAS mega health seminars, investment and business forums are some examples of the various efforts that Lianhe Zaobao has made to engage the community. Last year, the editorial team also conducted the Zaobao Charity Drive to raise funds for elderly beneficiaries of the Lions Befrienders. Moving forward, readers can expect more of such community events to come their way.

Readers will still find their favourite sections in the newspaper, now branded clearly and even colour-coded for easy navigation. The sections are:
zbSingapore – delivers to readers the daily news that affects Singaporeans the most, with in-depth knowledge of local matters
zbChina – brings readers the latest happenings in the Greater China region with an extensive network of correspondents
zbBusiness – keeps readers on the pulse of business through its Business page and pages focusing on SMEs
zbNOW –  covers the best in Asia's lifestyle trends, including food, travel, health, fashion, the arts and culture
zbSports – keeps readers abreast of the latest happenings in the local and international sports scene

New look for zbNOW

The popular lifestyle section of Lianhe Zaobao, zbNOW (早报现在), will sport a new look and masthead. Besides the current topics that are close to readers’ hearts such as food, the arts, health and wellness, the new zbNOW will give readers even more useful stories on the art of parenting as well as career planning and development.

Mon : ‘Crossroads' and 'Travel’ – focuses on new immigrants and travel trends
Tues : ‘Parenting' and 'Arts’ – delves deeper into the world of parenting and the arts
Wed : ‘Popcorn’ – reaches out to the youth on matters close to their hearts
Thurs : ‘LOHAS’ – the definitive guide on living healthily and happily
Fri : ‘Trends’ and 'Career' – showcases the latest looks and provides information on achieving success in one’s career 
Sat : ‘Food Paradise’ – offers legions of foodie readers the latest on the dining scene

New look for zbWeekly (zbW)

zbWeekly (早报周刊) or zbW is a weekly supplement that accompanies Zaobao Sunday. The refreshed zbW, with a new look and masthead, will look more like a magazine and provide a more attractive and leisurely read on Sundays.

A regular column, 九问 (translated as “Nine Questions”), will let readers pose questions to their favourite personalities and celebrities. zbW will feature a different personality each week.

Exciting Promotions for Readers

To thank readers for their support, the following will be organised by Lianhe Zaobao:

i) Food Treats (from 15 March to 15 April 2012)
Readers of Lianhe Zaobao can look out for an advertisement on 15 March and 18 March and cut out a coupon that entitles them to 50 per cent discount at various food and beverage outlets at The Clementi Mall.

ii) Vote & Win (from 24 March to 31 March 2012)
Readers will be invited to vote for their favourite section of the revamped Lianhe Zaobao. Eight (8) lucky readers stand to win S$888 in cash. The six sections are zbSingapore, zbSports, zbChina, zbBusiness, zbNOW and zbW (in Zaobao Sunday).

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For more information, please contact:

Mr Adrian Cheong
Manager
Corporate Communications Division
Singapore Press Holdings Ltd
DID : 6319 2261
Mobile : 9798 6097 
Email : cheongcy@sph.com.sg

Ms May Chan
Manager, Product Branding and Promotions
Marketing Division
Singapore Press Holdings Ltd
DID : 6319 1134
Mobile : 9733 3142 
Email : chanlsm@sph.com.sg

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
 
Newspapers, Magazines and Book Publishing
In Singapore, SPH publishes 18 newspaper titles in four languages.  On an average day, 2.92 million individuals or 74 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 330 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp, omy.sg, and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times Weekend's iPad application. SPH's Chinese flagship newspaper Lianhe Zaobao has also launched its digital platforms which include a web application, as well as online and PDF versions.
 
Broadcasting
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Chinese and 91.3FM in English.
 
Events and Out-of-Home Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.
 
Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

For more information, visit www.sph.com.sg.