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The Straits Times Athlete of the Year Award 2011

February 24, 2012 SINGAPORE – Fraser and Neave, Limited (F&N) proudly presented The Straits Times Athlete of the Year Award to national badminton star Fu Mingtian this morning. A total of five athletes were nominated for the coveted award this year. They included Joseph Schooling, Feng Tianwei, Cherie Tan and Theresa Goh. Guest-of-Honour, Mr Chan Chun Sing, Acting Minister for Community Development, Youth and Sports & Minister of State, Ministry of Information, Communications and the Arts, presented the winner with The Straits Times Athlete of the Year Award trophy.

100PLUS has presented The Straits Times Athlete of the Year Award in partnership with The Straits Time since 2009. The Straits Times Athlete of the Year Award 2011 recognises the outstanding achievements of athletes who have done Singapore and their sport proud in an exciting and challenging calendar year for sports which included the SEA Games in Indonesia.

Mr Pascal de Petrini, Chief Executive Officer for Food and Beverage, Fraser and Neave, Limited, said, "F&N is proud to once again present The Straits Times Athlete of the Year Award to recognise the outstanding achievements of athletes who have worked hard to bring honour to their sport and to Singapore. 100PLUS is committed to giving them the support and encouragement to excel in their sport. Through our various initiatives, we hope to contribute to the national effort of nurturing potential young athletes in Singapore. Our goal is to play our part in bringing out the best in every athlete by empowering and inspiring them to outdo themselves in their chosen sport.”
 
100PLUS contributes to sports development and supports consumers who pursue active lifestyles by ensuring that their hydration needs are taken care of. In line with its dedication towards nurturing athletes in Singapore, the 100PLUS partnership with The Straits Times also extends into the second half of the year, where well-deserving athletes are recognised monthly for their outstanding contributions through The Straits Times Star of the Month award.
 
The calendar of major events supported by 100PLUS each year includes sports events for both serious athletes and weekend warriors. The list is extensive and includes many of the marque sports events on the local calendar including The Standard Chartered Singapore Marathon, the OCBC Cycle Singapore and the 100PLUS Passion Run.
 
 
Released by Integrated Marketing Solutions Group Pte Ltd on behalf of F&N Foods Pte Ltd
 
Media Enquiries
Nalini Naidu
DID: 6479 3733
 
 
About 100PLUS
OUTDO YOURSELF with 100PLUS - Singapore’s No. 1 isotonic drink, 100PLUS is a specially formulated ‘thirst and body-quencher’ that helps to replenish lost fluids, energy and electrolytes to combat the effects of dehydration, heat, and exertion – enabling you to achieve peak performance in your daily active lifestyle. 100PLUS hydrates you with its optimal combination of carbohydrates, electrolytes and fluids for quick and efficient replenishment of the body, better than water can. As an isotonic drink, 100PLUS helps to accelerate the body absorption of fluids and at the same time, provides an immediate source of energy needed by the muscle tissue.
 
100PLUS is available in regular, tangy tangerine and lemon lime flavours that come in 330 ml cans, 500 ml convenient bottles, and 1.5L take home bottles at all leading stores.
 
The hydration drink of choice, 100PLUS is approved by the Health Promotion Board to carry the "Healthier Choice Symbol".
 
The 100PLUS Calendar of Major Events in 2012 includes the following:
  • SIM 31st Singapore Open Asian Windsurfing Championship
  • OCBC Cycle Singapore
  • Aviva Ironman 70.3 Singapore
  • National Badminton Championships
  • Run 350
  • Nike Goddess
  • 100PLUSPassion Run
  • Sundown Marathon
  • OSIM Singapore International Triathlon
  • Adidas King of the Road
  • NIKE Human Race
  • New Balance Real Run
  • Barclay’s Singapore Open
  • Li Ning Singapore Youth International Series
  • Standard Chartered Singapore Marathon

100PLUS advocates that the importance of hydration is not only for serious athletes. Two-thirds of the human body is made up of water. Therefore, it is essential for athletes and those who lead active lifestyles to rehydrate constantly. Dehydration causes dizziness, light headaches, muscle cramps, nausea and headache which will affect daily performance.

The hot and humid tropical weather all year round is another factor why athletes need to take extra precaution from dehydration. Unlike water, 100PLUS is formulated to replenish body fluids better than water can; and has the essential carbohydrates and minerals that will increase the rate of fluid absorption into the body. It is the perfect thirst quencher allowing us to get back on track with our active lifestyles.
 
A clinical study by the Singapore’s national defense R&D organization, DSO National Laboratories also showed that with 100PLUS, exercise performance can last 43% longer versus plain drinking water. In fact, drinking too much water is not good as it causes over-dilution of electrolytes in your body which in turn leads to hyponatremia.
 
For more information on 100PLUS, please log on to www.100PLUS.com.sg.
 
 
About Fraser and Neave, Limited (星狮集团)
Established in 1883, Fraser and Neave, Limited (F&NL) is a leading Asia Pacific Consumer Group with expertise and prominent standing in the Food & Beverage, Property and Publishing & Printing industries.
 
Leveraging its strengths in marketing and distribution; research and development; brands and financial management; as well as years of acquisition experience, F&NL provides key resources and sets strategic directions for its subsidiary companies across all three industries.
 
Listed on the Singapore stock exchange, F&NL ranks as one of the most established and successful companies in the region with an impressive array of renowned brands that enjoy strong market leadership. It has shareholders’ funds of over S$7 billion and total assets employed of over S$13 billion. F&NL is present in over 20 countries spanning Asia Pacific, Europe and the USA and employs over 17,000 people worldwide.
 
For more information on F&NL, please visit www.fraserandneave.com.