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Launch of the inaugural The Straits Times Digital Life Awards 2012

Singapore, 22 January 2012 – Can the Android tablets give the Apple iPad 2 a run for its money in the race to be the best tablet of the year? Will it be a Taiwanese or Japanese brand that clinches the Best Thin and Light Laptop Award? Can Batman take down the dragons of Skyrim to be the Game Of The Year or will the dark horse LA Noire spring a surprise?
 
This year marks the inaugural launch of The Straits Times Digital Life Awards 2012 (DL Awards 2012), as the weekly tech pull-out of The Straits Times aims to recognise the best of the best gadgets and games rolled out last year. 
 
DL Awards 2012 will cover five main product categories – laptops, smartphones, tablets, cameras and games. These are further broken down into a total of 17 sub-categories such as Best Gaming Laptop, Best DSLR Camera and Best Action Adventure Game. The DL team has shortlisted five finalists in each sub-category.
 
Two awards will be up for grabs in each sub-category. One is the Editor's Choice, which has seen the DL team crossing swords in their selection process. The second, the Readers' Choice, lets readers have their say and vote for their preferred gadgets and games.
 
More details of the DL Awards 2012 can be found on the 25th January edition of DL. To cast your vote for your favourite products, go to tinyurl.com/dlawards2012 and stand to win over $6,000 worth of great prizes including game consoles, music headphones, monitors and more. Voting ends at 11.59pm on Tuesday, 7 February 2012.
 
The DL Awards 2012 presentation ceremony will be held on Friday, 17 February 2012 at the Singapore Press Holdings' News Centre auditorium, where trophies will be presented to the winners of the Editor’s and Readers’ Choice awards. 
 
 
Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E
 
 
For more information, please contact: 
 
Leong Lin Choo (Ms)
Manager
Editorial Projects Unit
Singapore Press Holdings Limited
DID: 6319 5068
 
Yeo Siew Chi (Mr)
Manager
Corporate Communications
Singapore Press Holdings Limited
DID: 6319 1586
 
 
About The Straits Times
 
The Straits Times, the English flagship daily of SPH, has been serving readers for more than a century. Launched on July 15, 1845, its comprehensive coverage of world news, East Asian news, Southeast Asian news, home news, sports news, financial news and lifestyle updates makes The Straits Times the most-read newspaper in Singapore. 
 
Quality news, in-depth analyses, impactful commentaries and breaking stories are packaged to give readers riveting accounts of events in Singapore, the region, and beyond. 
 
The Straits Times' key strength is in its world class coverage of news outside Singapore. With 20 bureaus in major cities around the world, The Straits Times correspondents bring world news to readers on a Singapore platter, helping them appreciate world events from a Singaporean perspective. 
 
In keeping with the times, The Straits Times introduced weekly supplements such as Digital Life (DL), Urban and Mind Your Body (MYB) to complement The Straits Times as well as IN and Little Red Dot to cater to young readers in schools. In 2010, IN won the World Young Reader prize for the Newspapers In Education category. The prize was awarded by the World Association of Newspapers and News Publishers (Wan-Ifra).
 
The Straits Times is also available online at www.straitstimes.com, iPads and iPhones through the enhanced ST app and via the Android smartphone app. The comprehensive website provides a free breaking news section, with real-time news updates, and the ST Online Premium edition, which gives subscribers interactive access to ST’s comprehensive news coverage – including commentaries, analyses, blogs, and videos from its multimedia news portal RazorTV – on the go. Users can access a seven-day archive of past editions. 
 
At Wan-Ifra's Digital Media Awards 2011, ST won Gold awards for Best Newspaper website and Mobile Publishing (iPhone). In addition, two bronze awards were given to ST's social media website Stomp and for Cross Media Advertising on the iPad.
 
 
About Singapore Press Holdings Ltd 
 
Main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia's leading media organisation, engaging minds and enriching lives across multiple languages and platforms. It publishes 18 newspaper titles in four languages and over 100 magazine titles in Singapore and the region. On an average day, 2.92 million individuals or 74 percent of people above 15 years old, read one of SPH’s news publications. SPH’s internet editions of its major newspapers enjoy over 330 million page views with 18 million unique visitors each month. Other new media initiatives include AsiaOne, omy.sg, ST701, Stomp and The Straits Times RazorTV. SPH has also ventured into book publishing, broadcasting, out-of-home advertising and properties.