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Launch of comprehensive women’s portal herworldPLUS

Singapore, 13 December, 2011 – SPH Magazines launches herworldPLUS (www.herworldplus.com), a bold, new comprehensive women’s interest portal that caters to every stage of a woman’s life. The revamped website of Her World, Singapore’s most-read women’s magazine, now not only covers the broad spectrum of popular topics like Shopping, Beauty and Fashion, Dating, Relationships, Sex and Men, Work, Money, Health and Travel, Food, Gadgets, and Celebs, it has expanded to include sections on Weddings, Decor, Parenting, Solutions, and women’s interest news. The herworldPLUS portal also offers a fashion interest group-sharing and community-building platform in its new capacity. Indeed, herworldPLUS is the complete go-to source for Singapore women at different life stages.

The content and features of each PLUS section is provided by Her World’s sister publications and websites. Expanding its already successful website in this way, herworldPLUS now also offers women access to the other award-winning publications in the SPH Magazines stable.

Helmed by Her World BRIDES, the Weddings section offers bridal gown inspirations and useful planning tips. The home design trends and ideas in the Decor section are provided by the Home&Decor team, while the experts at Young Parents magazine develop the how-tos in the Parenting section. The quick and easy recipes for family meals, as well as solutions for home and family, are provided by Simply Her. AsiaOne’s Diva section offers the latest women’s interest news while SheShops.com, a community-building fashion platform, lets women share and comment on one another’s latest buys and trends.

See Appendix 1 for more details.

With the continual development of online technology and programs, the new website is now not only richer in content, it is more intuitive, easier to navigate, and offers upgraded tools like a new Photo and Video gallery, where users can watch videos, view photos, leave comments and share their favourite stories and images on Facebook and Twitter.

Says Niki Bruce, editor of herworldPLUS: “The idea behind herworldPLUS is to offer our readers online content that will resonate with every part of their lives, from fashion, shopping and beauty news to those specific areas of interest such as planning a wedding, decorating the home, finding the best recipes and parenting. To help women stay on top of things, key sections are updated daily and regularly. Our readers can also share their latest fashion buys and ideas via our online community.”

Says Maureen Wee, SPH Magazines' Managing Director for Lifestyle Division: “herworldPLUS is an exciting online development for SPH Magazines as it allows us to interact with, and reach out to, all the women in Singapore who are ‘on the go’ in a larger way. It is also an opportunity for us to be on the pulse of fashion, shopping, beauty and more. In fact, for clients interested in moving online, it now offers a broader platform to reach targeted marketing groups, for example brides, as well as innovative ways of showcasing new products via the SheShops.com Lookbook options.”


Appendix 1 - herworldPLUS Content


HOMEPAGE
· The latest stories, updated hourly
· Links to the latest Promotions & Giveaways
· Cool Photos & Videos, Blogs and our Tweets & Facebook posts

SHOPPING
· A new, dedicated section on all things “Shopping”
· The latest Singapore Sales updates
· News on new Shops in Singapore
· Comprehensive Singapore Brand & Shop listing linked to Google Maps
· Our popular FAB FINDS, an editorially curated collection of the latest bags, shoes, jewellery, watches & clothes available in Singapore

FASHION
· The latest Trends from around the world & in Singapore
· The latest Fashion industry news & reviews for Singapore and beyond
· Fashion blogs from the herworldPLUS team & Fashion insiders
· Street Style – photos of Singapore’s Fashionistas

BEAUTY
· TRIED & TESTED: We review the latest beauty products available in Singapore so you don’t have to
· The latest news on new products from around the world & Singapore
· Trends in skincare, makeup and hair from the runways to the streets
· Beauty videos & photo galleries
· Celebrity Beauty tips and tricks & our regular Beauty Blog

MEN/SEX
· Eye-candy for our Top 5 Sexiest…
· Regularly updated stories about Sex & Relationships from the Singaporean perspective

FOOD
· Reviews of the latest restaurants and cafes in Singapore
· Interviews with famous chefs

TRAVEL
· News & reviews on top spots for your next holiday
· Tips & news on Travel deals and discounts for Singapore travellers

LIFESTYLE
· STUFF TO DO – what to do & where to go in Singapore
· HEALTH & FITNESS – tips and news on the latest in healthy living
· GADGETS – news & reviews on the coolest tech available in Singapore
· WOMEN NOW – news on issues that affect women in Singapore & around the world
· MONEY – tips on how to save & how to spend
· WORK – news & tips on how to succeed in Singapore workplaces

WEDDINGS BY HER WORLD BRIDES
Her World Brides magazine is the leading wedding guide for modern brides in Singapore. Online you’ll find the latest wedding fashion; ideas for your perfect wedding day; real people’s weddings; advice for weddings and families and the latest news on Her World Brides’ events, workshops and contests including the annual Fabulous Weddings Bridal Shows

DECOR BY HOME&DECOR
Home&Decor is Singapore’s No. 1 home interior design magazine and features beautiful homes, the trendiest furnishing ideas and is Singapore’s go-to magazine for chic professionals who are passionate about interior design. Home&Decor online features tips and info from the magazine’s team of experts, a useful Directory with a comprehensive listing for interior design help and Promotions and Events sections.

PARENTING BY YOUNG PARENTS
Voted Singapore’s Magazine of the Year 2011 by the Magazine Publishers Association of Singapore, Young Parents is the country’s most trusted parenting magazine. Offering a wealth of relevant advice, real stories and Singapore-based resources for parents with children up to nine years old, Young Parents online also offers educational games, features on education and nutrition as well as Promotions and Events sections.

SOLUTIONS BY SIMPLY HER
Simply Her magazine is a solutions-driven lifestyle guide for working women in Singapore. Its online version covers quick, easy and healthy recipes; reviews on a wide variety of products – from the latest household tools to activities & apps; and stories offering tips, tools and information on life issues. There’s also the latest news on Simply Her events, workshops and contests.

DIVA BY ASIAONE
Diva is AsiaOne’s section that is dedicated to the latest news on topics women are interested in – including education, science, medicine, politics and society. It also covers women’s issues both in Singapore and from around the world.

PROMOTIONS
· herworldPLUS has around 26,000 members and that number is growing daily
· Online-only giveaways, discounts & special deals on the latest in Beauty & Fashion products
· Her World magazine specials & promotions
· Promotions give women an opportunity to try new products or services

COMMUNITY BY SHESHOPS.COM
SheShops.com is herworldPLUS’ community and social media portal, giving you an interactive way to Share your love of Fashion, Shopping & Beauty products and tips with your friends and our community. You can create cool Lookbooks of your favourite things and stay connected via the SheShops.com mobile app.
 

Appendix 1


ISSUED BY SPH MAGAZINES PTE LTD.
Co. Regn No.: 196900476M


For more information, please contact:


Sherlyn Yap
Senior Executive
Corporate Communications
Singapore Press Holdings Ltd
DID: 6319 1226
Email: syap@sph.com.sg

Adrian Cheong
Manager
Corporate Communications
Singapore Press Holdings Ltd
DID: 6319 12261
Email: cheongcy@sph.com.sg

Cheryl Siu
Online Marketing Manager
SPH Magazines Pte Ltd
DID: 6319 5823
Email: csiu@sph.com.sg

About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly owned subsidiary of media organisation Singapore Press Holdings Limited.

With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines raises the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women's Weekly, The Peak, Home & Decor, Nuyou, Torque and HWM are among the highest-circulating titles and best-read in their respective lifestyle categories. It also publishes Harper's BAZAAR and Cosmopolitan in Singapore and Malaysia with Hearst Magazines International.

In addition, websites such as HerWorldPLUS.com and HardwareZone.com have extended its reach online, engaging readers with interactive content, capturing audience beyond print.

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam.

In line with this vision, SPH Magazines acquired 34% of Antarctica Interactive Private Limited, the holding company of the Luxury Insider Group. It is an integrated luxury media company which owns online publications Luxury-Insider.com, Inluxe.cn, as well as the luxury print BACCARAT Magazine in Hong Kong. Other titles include Luxury Properties, Action Asia, Asia-Pacific Boating, China Boating, JET Asia Pacific and Asia-Pacific Spa published through wholly owned subsidiary, Blu Inc Media, in China and Hong Kong.

As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

Visit www.sphmagazines.com.sg for more information.