Singapore, 7 Nov 2011 – President Tony Tan Keng Yam flagged off 18,000 participants of The New Paper Big Walk @ Resorts World Sentosa this morning.
The 4-kilometre walk gave participants a scenic “off-road” experience as they walked down the Sentosa Boardwalk into Resorts World Sentosa (RWS). They also walked through the region’s first Universal Studio theme park and were greeted by its mascots and characters.
The participants were also among the first visitors to have a first-hand view of the latest RWS attraction, the Maritime Experiential Museum and Aquarium (MEMA), before ending their morning walk at the nearby Siloso beach where more festivities awaited them.
Apart from the walk, the participants also received a second goodie bag at the end of the event. They had earlier received a goodie bag during registration that included Denizen T-shirts and admission tickets to visit MEMA. The total value of the gifts and discount vouchers of the two goodie bags exceeded $100.
Editor of The New Paper, Dominic Nathan, said: "The Big Walk is our way of rewarding our readers and keeping us connected to the community. We hope that our walkers have enjoyed themselves as much as The New Paper has.”
Launched in 1991, the signature Big Walk has transformed over the years from being just a competitive and fun walk to a mega family event which sees participants walking to exciting destinations. In 2008 and 2010, participants walked to the Marina Barrage and the Promontory at Marina Bay when the two locations were newly opened.
The New Paper Big Walk @ Resorts World Sentosa 2011 is organised by The New Paper with Title Sponsor Resorts World Sentosa, and supported by partners Sentosa Development Corporation, VivoCity, POSB, Gain City, Tenet Insurance, Denizen, Mount Faber Leisure Group and H-TWO-O isotonic drink. .
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About The New Paper
Launched in 1988, The New Paper has pioneered a style of journalism in Singapore that goes for sharp news angles. The second most-read English newspaper in Singapore after The Straits Times, The New Paper has a huge following for its sports pages that provide strong sports coverage, especially in soccer news. Now a big part of the Singapore scene, The New Paper strolled into the Guinness Book of World Records in 2000, when its annual mass-fitness event, The New Paper Big Walk, was recognised as the largest walk in the world.
About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
Newspapers, Magazines and Book Publishing
In Singapore, SPH publishes 18 newspaper titles in four languages. Every day, 3 million individuals or 77 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 265 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp, omy.sg, and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, and The Business Times Weekend's iPad application.
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Chinese and 91.3FM in English.
Events and Out-of-Home Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.