Singapore, 28 October 2011
- SPH Magazines has been appointed the publishing agent of Sparkle
, Park Hotel Group's bilingual in-room magazine for guests.
The Park Hotel Group, one of Asia-Pacific’s fastest expanding hospitality groups, owns eight hotels located in major urban centres in Singapore, Japan, Hong Kong and mainland China.
Sparkle, a quarterly publication with a 70,000-strong readership, will undergo a revamp of its travel and lifestyle content and sport a fresh new look from the October-December 2011 winter issue
Ms Wong Yin Yin, Director of Marketing Communications, Park Hotel Group, said: "We are confident that SPH Magazines will be able to build on the current success of Sparkle and elevate our publication to a whole new level. We are eagerly awaiting the first issue and can't wait to share it with our guests at various properties."
Mr Dennis Pua, Managing Director, SPH Magazines, said: “We are extremely pleased with this latest appointment by the Park Hotel Group. We have already proven our expertise in the areas of travel and living with award-winning publications like SilverKris and Gourmet & Travel. As such, we are confident that Sparkle will be a brilliant addition to our already stellar stable of custom-published titles."
SPH Magazines is the appointed publishing agent for a diverse range of companies and organisations in the private and public sector. Its Custom Publishing unit offers expertise in all areas of publishing, from developing editorial content and design concepts to advertising sales, printing and distribution, and new media.
ISSUED BY SPH MAGAZINES PTE LTD.
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For more information, please contact:
Singapore Press Holdings Ltd
DID: 6319 1225
Singapore Press Holdings Ltd
DID: 6319 1226
About SPH Magazines
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media organisation Singapore Press Holdings Limited.
With a proven track record for sterling editorial content,award-winning designs and creative solutions, SPH Magazines raises the bar as a dynamic publisher. In its stable are about 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, décor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Décor, Nuyou, Torque and HWM are among the highest-circulating titles and best-read in their respective lifestyle categories.
In addition, websites such as HerWorld.com and HardwareZone.com have extended its reach online, engaging readers with interactive content, capturing audience beyond print.
SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. ClickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.
With a vision to continue regional growth, SPH Magazines is set to become Asia's publishing powerhouse, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam. Products in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputation.
In line with this vision, SPH Magazines has acquired 34% of Antarctica Interactive Private Limited, the holding company of the Luxury Insider Group. It is an integrated luxury media company which owns online publications Luxury-Insider.com, Inluxe.cn, as well as the luxury print magazine BACCARAT Magazine in Hong Kong.
As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.
About Park Hotel Group
Park Hotel Group is one of Asia Pacific’s fastest growing hospitality groups. The Group manages, owns and develops Park branded hotels around the Asia Pacific.
Established in Hong Kong since 1961, the Group moved its headquarters to Singapore in 2006 and has since embarked on a path of unprecedented growth, acquiring seven other properties within four years
In 2011, Park Hotel Group celebrates its 50th Anniversary as it continues to focus on its footprint expansion through acquisitions and partnerships, as it seeks to establish itself as one of Asia Pacific’s top hospitality brands.
The Group’s regional portfolio consists of 8 properties across 3 countries and 6 cities, with access to over 2,500 rooms.
Park Hotel Group portfolio of properties include
• Grand Park Orchard
• Grand Park City Hall
• Park Hotel Clarke Quay
• Grand Park Kunming
• Grand Park Wuxi
• Grand Park Xian
• Park Hotel Hong Kong
• Grand Park Otaru, Japan
Park branded hotels include the luxury Grand Park and upscale Park Hotel.
Grand Park is a luxury hotel brand located in major urban centres and gateway cities. The brand offers premium accommodation designed for the discerning business and leisure travellers. Comprehensive business and meeting facilities, gourmet dining options and spa make Grand Park an ideal place for work and play. Grand Park hotels can be found in Singapore, China and Japan.
Park Hotel is an upscale hotel brand located in prime city-centre locations and offer convenience, personalised services and high standards of amenities to the business or leisure traveller. Park Hotels currently can be found in Singapore and Hong Kong.
For more information on Park Hotel Group and its 50th Anniversary promotions, please log on to www.parkhotelgroup.com