Singapore, 27 October 2011 - SPH UnionWorks' 91.3FM will be holding its monthly Must Drink Friday (MDF) at Avalon club, Marina Bay Sands on 28 October to celebrate its fifth anniversary.
91.3FM has come a long way in the past five years. It is the fastest growing English radio station, notably in the last two years, with a remarkable increase from 198,000 listeners to 286,000 listeners (Wave 2, 2009 vs Wave 1, 2011). It currently holds the number four spot amongst the English radio stations (Nielsen radio survey, Wave 1, 2011) in Singapore since its re-branding in 2006. In August 2010, the station launched its online radio streaming on its website, as well as through other SPH websites such as ST RazorTV, Stomp, The Straits Times, The New Paper, AsiaOne and omy. The average total download is now at 60,000 per month. In Nov 2010, the station launched its mobile applications with over 130,000 downloads to date. 91.3FM's Facebook fan page has increased ten-fold from 4,000 likes in June 2010 to over 45,000 likes currently.
That's not all. The 91.3FM website (www.radio913.com
) receives over 70,000 unique visitors on average per month. Just this year, the station was selected as the exclusive Official Radio Station for a slew of international singers such as Paramore, Suede, James Blunt, Good Charlotte and David Archuleta. 91.3FM also recently revamped its weekend programme shows with the debut of two brand new shows direct from Hollywood - Cannon's Countdown with Nick Cannon and The Fab 30 with Perez Hilton.
"91.3FM has transformed into a very dynamic team who keeps pace with the pulse of its listeners on-air, on-line and in the streets, amidst an ever changing landscape. Keep up the good work," said Mr Lim Teck Kheng, Marketing Director, Universal Music.
"We are delighted to be working with 91.3FM. The radio station’s listeners are the right target audience for us to promote Australia. In addition, the flexibility and can-do attitude of the production team and the DJs at 91.3FM provide us with the right platform to deliver our messages with greater impact," said Mr Brent Andersen, Manager, Tourism Australia.
Ms Goh Wee Wang, General Manager, SPH UnionWorks, said: "91.3FM remains committed to delivering creative, quality content in its programme and promotions to both its listeners and advertisers. The responses garnered through various feedback, survey results and online figures thus far have exceeded the station's expectations and we look forward to further growth and achievements."
91.3FM will be celebrating the occasion with its listeners, trade partners, clients and the media. As per previous MDFs, listeners can win tickets to the event by tuning in to listen for the codeword to SMS and the 91.3FM DJs will call them back on a daily basis.
Guests at the party can expect to be entertained by The Married Men who will be doing a special dance as a tribute to American electro pop duo, LMFAO. There will be stage games hosted by The Married Men and prizes such as a Celine bag, a two-night stay at Bintan Lagoon Resort and a $1,000 Nubox voucher are up for grabs. Guests can also look forward to the finale where DJ Jeremy Ratnam will do a closing song before a cake-cutting session with the entire 91.3FM crew. It's no ordinary cake though; the cake is actually a customised five-tier birthday cake made out of 100 to 150 cupcakes!
There will also be free-flow of alcohol and guests are encouraged to join in the fun by turning up in their sexiest outfits.
Date: Friday, October 28, 2011
Time: 8 - 10pm
Venue: Avalon, Marina Bay Sands
Theme: Sexy and I Know It!
8pm : Arrival of Guests / Bar open for free flow
8.30pm : 91.3FM opening welcome
8.45pm : Stage games by The Backseat and The Married Men
9.30pm : The Married Men's Special (Tribute to LMFAO)
9.45pm: Jeremy Ratnam's solo performance
9.50pm: Cake-cutting finale
10pm : Party ends
For more details, please contact:
Mr Mohd Aidil B Md Yusof
Advertising & Promotions Executive
DID: 6319 4004
Ms Hannah Teo
SPH UnionWorks Pte Ltd
DID: 6319 4017
Mr Gary Yeo
Singapore Press Holdings Limited
DID: 6319 1225
About SPH UnionWorks Pte Ltd
SPH UnionWorks Pte Ltd is an 80-20 joint venture between SPH Multimedia and NTUC Media. SPH UnionWorks manages and operates two radio stations, 91.3FM and Radio 100.3.
91.3FM is an English Contemporary Hits Radio (CHR) music station playing new and current top 40 hits targeting listeners under 40. Programmes and promotions are injected with loads of fun and quirkiness with a key focus on engagement and listener’s experience. 91.3FM also has a midas touch to music and has been known for identifying hits before they are hits. Its growth momentum has been going from strength to strength. Against other local mainstream English music stations*, 91.3FM saw its share doubled from 8% in 2009 to 16% in 2010 with listeners 15-39 years old, making it the third most popular music station with the under 40. Its capture of the 15-19 youth segment is even more phenomenal with its share** growing from a mere 3% in year 2006 to 25% in 2010, making it now the second most popular music station with the youths.
Radio 100.3 is a highly-charged Mandarin infotainment station targeting at working professionals in their 20s to 40s. Its unique, lively and engaging delivery style is able to consistently hook listeners on for a far longer period of listening. It added a whopping 136,000*** new listeners last year, bringing its total listener-ship to 355,000***.Programmed content is designed to cater specifically for the busy individuals with timely updates and discussion on current affairs, financial planning, property investment, communication, lifestyle, music and entertainment. The station’s latest alliance to the Global Golden Chart meant Radio 100.3 listeners are the first to hear exclusive new song releases and interviews with today’s hottest pop artistes.
Both 91.3FM and Radio 100.3 provide a great synergy of content with tie-ups with SPH Newspapers, Magazines and SPH Multimedia Platforms.
*share compared against Class95, 987FM, Gold 90.5 and Power 98.
** share compared against Class95, 987FM and Power98
*** Past week cumulative listener-ship (Cume). Mon-Sun. 24 hours. Increase is difference in cume between Wave 2, 2009 and Wave 2, 2010.
About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
Newspapers, Magazines and Book Publishing
In Singapore, SPH publishes 18 newspaper titles in four languages. Every day, 3 million individuals or 77 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 265 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp, omy.sg, and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, and The Business Times Weekend's iPad application.
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Chinese and 91.3FM in English.
Events and Outdoor Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.