Look forward to over 20 culinary events by Asia’s best chefs in November
Singapore, 22 September 2011 – The best of Asian epicurean delights will be celebrated at the second edition of Asian Masters from 1 to 30 November 2011.
Targeted at food aficionados with a taste for the good life, Asian Masters is a unique platform showcasing a myriad of gourmet activities which include demonstrations, workshops, luncheons, gala dinners and tastings.
Asian Masters is organised by Sphere Exhibits Pte Ltd (Sphere Exhibits), a wholly-owned subsidiary of Singapore Press Holdings Ltd (SPH) along with presenting partner American Express®.
The first Asian Masters was held earlier this year from 3 to 30 January, with 17 events over five weeks.
Following the success of the inaugural edition, Asian Masters will be returning in November with a more prominent line-up of events. Positioned as a key regional bi-annual event that takes place over an entire month, its reach will extend far beyond Singapore’s shores to visitors from Hong Kong, China to Japan and Malaysia.
Mr. Chua Wee Phong, Executive Director of Sphere Exhibits, said: “The inaugural Asian Masters held in January this year was a great success, with places for many of the 17 events taken up very quickly. For our second edition, we have prepared a bigger and better Asian Masters involving some of the best chefs locally and from the region. In particular, we have invited four Asian Master Chefs for our Gourmet Signature series, double the number we had for our inaugural edition.”
“We are also pleased to welcome back American Express as our presenting partner, and are confident that American Express Cardmembers will enjoy the benefits and the priority booking period they are entitled to as Cardmembers.”
Priority booking period for all American Express Cardmembers will start from 1 October for the duration of 15 days before booking is open to public. With the exception of the five highly anticipated events that are made available exclusively for American Express Cardmembers, Cardmembers can receive 15 per cent discount on all Asian Masters event bookings. In addition, they can also sample the specially created Feast Asia set menus available at more than 40 restaurants during the whole month of Asian Masters.
“We are delighted to present Asian masters for the second time this year, bringing the best in Asian culinary and lifestyle experiences to our Cardmembers again,” said Mr. Kevin Alcott, Vice President and General Manager of American Express Merchant Services in Singapore and Thailand, “the strong dining focus of Asian Masters is a natural fit for American Express, as we are working with many great restaurants and lifestyle partners to continue bringing new experiences and value to our Cardmembers.”
The second edition of Asian Masters will feature more than 20 events at various top notch venues, renowned wineries and a broad spectrum of various Asian cuisines in six exciting facets:
A) Gourmet Signatures
Embark on an epicurean adventure with prominent Asian Master Chefs flown in especially for Asian Masters. Hosted at prominent Singapore gourmet establishments, each of the Master Chefs will be showcasing their specialties for a week.
For the second edition of Asian Masters, food lovers will get to enjoy the cuisine prepared by four top chefs who are based in Asia – Chef David Du, Chef Max Levy, Chef Wan and Chef Ian Kittichai:
- Chef David Du is Chef du Cuisine of Xin Da Lu-China Kitchen, Hyatt on the Bund in Shanghai since 2009 and has over 18 years of culinary experience. He will prepare authentic cuisine from Shanghai, Hangzhou and Beijing from 1 – 6 November at Mezza9 at Grand Hyatt Singapore. (Lunch and Dinner)
- American Chef Max Levy, Chef De Cuisine of Beijing’s Bei and Apothecary Cocktails and Dining. He will be presenting his modern Asian cuisine combining essence of Japanese cooking and Northern Chinese flavours at KU DE TA, Marina Bay Sands from 7 to 13 November. (Lunch and Dinner)
- Chef Wan, who has 20 years of culinary experience, is possibly Malaysia’s most famous food ambassador. He is also a food critic, an author of 12 cookbooks, actor and an entrepreneur. From 13 to 19 November, the ever entertaining and effervescent chef will be presenting his favourite Malaysian cuisine at the Straits Kitchen at Grand Hyatt Singapore, as well as a high tea cooking workshop. (Lunch and Dinner)
- Chef Ian Kittichai is a celebrity chef whose weekly cooking show, Chef Mue Tong (The Golden Hand Chef) can be seen in over 70 countries. He has vast culinary experience from places such as Paris, Napa Valley, Tokyo and Spain. From 21 to 17 November, Chef Kittichai will be presenting a special menu of authentic Thai cuisine and a degustation dinner at Patara Fine Thai Cuisine, as well as holding cooking workshops.
B) Lifestyle Affairs
Get the best of both worlds with Lifestyle Affairs events which feature lifestyle programs infused with gourmet delights. Hosted at a myriad of premium venues, Lifestyle Affairs events are sensory experiences like no other.
Highlights include the Asian Masters Gala Dinner on 30 November, which will see tribute given to icons of the food and beverage as well as hospitality industry. At the Gala Dinner, guests will feast on a menu of signature Asian favourites created by the Singapore National Culinary Team paired with a selection of wines.
Another highlight is The Pink Dinner at Clifford at the Fullerton Bay Hotel on 17 November. This dinner celebrates women and is prepared by some of Singapore’s leading female culinary talents including Forrest Leong (Sam.Leong@Forest Cooking School) and Chef Samia Ahad (Coriander Leaf). Guests will also be treated to the soulful vocals of Jazz artist Clarissa Monteiro. The Pink Dinner is supported by Her World magazine.
C) Vintner Sessions
Savor rare handpicked collections of wines from the New and Old World. Featuring wine tasting sessions moderated by renowned winemakers and exclusive wine dinners with the pairing of exquisite cuisine meticulously prepared by culinary masters. The Vintner Sessions promise to be gastronomical experiences. There will be tastings of wines from Henschke, Domaine Faiveley and Chapoutier.
D) Gastronomic Treasures
Be enthralled by the culinary prowess of Asia’s top chefs with exclusive Gastronomic Treasures dinners. Each chef will be presenting a specially created menu using the finest ingredients, prepared in his or her signature style.
Some of the chefs that will be featured include renowned Singaporean chef Andre Chiang, whose restaurant has recently made it to the list of San Pellegrino’s World’s 100 Best Restaurant for 2011 and internationally-acclaimed celebrity chef Susur Lee.
E) The Masters' Workshops
Discover cooking tips to whip up your favourite dish or meet like-minded gourmands at cooking demonstrations and tasting sessions to pick up the finer points of Asian cooking. Our leading culinary maestros take centre stage with a series of intimate cooking workshops and demonstrations showcasing their signature Asian-inspired dishes.
F) Feast Asia
Enjoy month-long dining offers at popular Asian restaurants, featuring exclusive Asian Masters three-to-eight-course set menus.
American Express Cardmembers enjoy 15 per cent discount on these menus.
For the full events listing, please see Appendix A.
Reservations and tickets for Asian Masters events will start from 1 October 2011 for American Express Cardmembers and from 16 October for members of the public. Reservations and ticket purchases can be made through the official website: www.asianmasters.com.sg
or through the hotline at (65) 6319-1888.
For more information of the various events, registration details and the list of participating restaurants, please visit www.asianmasters.com.sg
from 26 September onwards.
Issued jointly by American Express and Singapore Press Holdings Ltd
For media enquiries, please contact:
Ms. Mandy Wong
Sphere Exhibits Pte Ltd
DID : (65) 6319-2150
Mr. Adrian Cheong
Corporate Communications Division
Singapore Press Holdings Ltd
DID : (65) 6319-2261
Ms. Sheena Yu
Public Affairs & Communications ASEAN
American Express International, Inc
DID: (65) 6317 6338
Mr. Darius Goh
Ate Consulting/Ate Media Pte Ltd
DID: (65) 6592 0549
About American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success.
American Express prides itself as a strong player in the area of dining initiatives and culinary partnerships, including delivering a series of exclusive privileges that complements Cardmembers’ needs and lifestyle preferences. American Express’ dining programmes include Feed at Raffles, SELECTS and 10X Membership Reward Points. American Express continues to deliver premium dining experiences to their Cardmembers through working with partners like Sphere Exhibits to present Asian Masters and The Straits Times on the Spice of Life Series.
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About Sphere Exhibits Pte Ltd
A wholly owned subsidiary of Singapore Press Holdings (SPH), Sphere Exhibits, which stands for "SPH Events, Roadshows and Exhibitions", aims to be the leading events company catering to a diverse mix of trade and consumer clientele.
Backed by a committed and experienced team of professionals and SPH's comprehensive range of media platforms, Sphere Exhibits’ shows, events and exhibitions centre on unique concepts that attract local audiences and regional participants. Among the Sphere Exhibits' events are The IT Show, COMEX, Licence2Play, Asian Masters and Kidz Academy.
Leveraging on its expertise in event conceptualisation, planning and execution, Sphere Exhibits delivers memorable and quality events that meet the objectives of its clientele and partners.
About Singapore Press Holdings Ltd
Main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia's leading media organisation, engaging minds and enriching lives across multiple languages and platforms. It publishes 17 newspaper titles in four languages and over 100 magazine titles in Singapore and the region. Every day, 3 million individuals or 77 percent of people above 15 years old, read one of SPH’s news publications. SPH’s internet editions of its major newspapers enjoy over 225 million page views with 15 million unique visitors each month. Other new media initiatives include AsiaOne, omy, ST701, STOMP and The Straits Times RazorTV. SPH has also ventured into broadcasting, outdoor advertising and properties.