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NUYOU celebrates 35 years by collaborating with acclaimed Japanese designer for a good cause

Singapore, 5 September 2011 – Singapore’s leading Chinese Fashion & Beauty magazine celebrates its 35th Anniversary by giving to charity. The leading local Chinese fashion title has teamed up with MILK Fund (Mainly I Love Kids) to raise funds for underprivileged kids as part of its 35th Anniversary celebrations. 
 
Internationally acclaimed Japanese designer, Tsumori Chisato, has been invited to contribute a piece of her artwork that would resonate with the cause. The designer is best known for her signature whimsical and free spirited designs. 
 
For this charity drive, Tsumori’s design for NUYOU’s 35th Anniversary will be reproduced into limited edition ez-link card stickers and notebooks. These keepsake souvenirs will be sold at the charity booth at ION Square (outdoor atrium facing Orchard Road) from 10 - 18 September and all proceeds garnered from the sale of these stickers and notebooks will be fully pledged to the MILK Fund. The stickers are sold at $5 each and notebooks at $10 each. The NUYOU team together with celebrities such as Jesseca Liu and Kelly Poon will also make special appearances on 17 September.
 
Grace Lee, Editor-in-Chief of NUYOU, said: “We are certainly very excited and proud to have NUYOU embark on its 35th year as Singapore’s leading Chinese Fashion & Beauty magazine. This is a milestone for any magazine and we will continue to bring first-hand fashion updates to our readers for many more years to come.” 
 
Elaborating on the fund-raising initiative, Grace shared: "NUYOU, known for our discerning eye for beauty, recognises that beauty is not only skin deep nor restricted to aesthetic appeals. Rather, beauty represents an ideology of all things beautiful and these aspects include the spirit of giving and sharing.”
 
Dr Sheryn Mah, President of the MILK Fund, said: “MILK is happy to be the adopted beneficiary for the celebration. Our work involves low-income, disadvantaged children and their families and we are happy that they can benefit from the kind efforts of NUYOU and their partners." 
 
In conjunction with NUYOU’s support for MILK, Bonia and NU.U will be donating proceeds from the sale of selected bags and facial services. The public can purchase the bags from Bonia in Takashimaya Department Store and make an appointment for the facials at NU.U Paragon. 
 
To create more awareness surrounding the good cause, NUYOU is also partnering ION Orchard to place 80 specially designed seats wrapped in Tsumori’s prints across Ion Square. These prints will also be featured on Ion’s outdoor screen from 7 to 18 September.
 
To thank NUYOU’s readers for their unwavering support, its collectible September issue is an exciting package that features famous faces, beauty and lifestyle trends and collections. Built around the theme of its special edition September issue - “People & Cities”, an art exhibition featuring the works of renowned photographers such as John Clang, Wing Shya, Quentin Shih and Hong Jang Hyun, will also be held in ION Art from 7 to 9 September 2011. 
 
NUYOU has also invited six-year-old local artist, Gelyn Ong, recently seen on the Thye Hwa Kuan Medical charity show in September for raising more than $33,000 with her paintings, to create two paintings symbolising the good cause. These paintings will also be displayed as part of the "People & Cities" photography exhibition.
 
Maureen Wee, Managing Director of SPH Magazines, said: “We would also like to take this opportunity to thank our advertisers. We’re glad to have partnered many brands over the years and we definitely look forward to more partnerships in the years ahead.”
 
NUYOU’s 35th Anniversary celebrations is proudly presented by Mercedes-Benz and co-sponsored by Kose, Olympus, Piaget and Toshiba. 
 
 
Media Invitation
 
You and your journalist, photographer and/or video crew are cordially invited to the Nuyou 35th Anniversary Cocktail and the 
Nuyou 35th Anniversary celebration event:

35th Anniversary Cocktail
Date : 7 September, 2011 (Wednesday)
Time : 7 - 9 pm
Venue      : ION Art, ION Orchard, Level 4
 
Programme
 
7.00pm Arrival of guests
7.30pm Emcee opening, followed by Grace's opening speech and cake cutting. Guests are invited to view exhibits
8.00pm Marc Jacobs Autumn/Winter'11 Catwalk
8.10pm Catwalk ends. Guests are invited to stay till 9pm
 
Please RSVP latest by 6 September, Tuesday, 5pm to Gary at 6319 1225 or garyyeo@sph.com.sg.
 
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35th Anniversary celebration event
Date : 17 September, 2011 (Saturday)
Time : 3 - 7pm
Venue : ION Square
 
Programme (subject to changes)
 
3.00pm Emcee opening, welcomes crowd, acknowledge sponsors
3.15pm Emcee to invite Grace on stage to say a few words of the fund-raising initiative
3.30pm Artiste appearance 1: Joi Chua
3.45pm Sponsor Segment 1: Mercedes-Benz
4.00pm Emcee Announcements
4.15pm Artiste appearance 2: Serene Kong
4.30pm Sponsor Segment 2: Toshiba
4.45pm Artiste appearance 3: Xiao Han
5.00pm Emcee Announcements
5.15pm Sponsor Segment 3: Kose
5.30pm Artiste appearance 4: Kelly Poon
6.00pm Emcee Announcements
6.15pm Artiste appearance 5: Shi Xin Hui
6.30pm Artiste appearance 6: Jesseca Liu
6.45pm Emcee to invite NUYOU team on-stage to thank crowd
7.00pm Programme ends
 
Please RSVP latest by 15 September, Thursday, 5pm to Gary at 6319 1225 or garyyeo@sph.com.sg.
 
 

Tsumori Chisato's Artwork
 
 
ISSUED BY SPH MAGAZINES PTE LTD
Co. Regn No.: 196900476M 
 
For more information, please contact:
 
Michelle Leong
Assistant Manager
Marketing
SPH Magazines Ltd
DID: 6319 5722
 
Gary Yeo 
Assistant Manager
Corporate Communications
Singapore Press Holdings Ltd
DID: 6319 1225
 
 
About Nuyou 
 
Nuyou is the leading Chinese-language fashion and beauty magazine for effectively bilingual career women in their 20s and 30s. Established in 1976, Nuyou is an all-round trend guide filled with fashion news, beauty tips and engaging features. Nuyou enjoys a readership of 32,000 (Source: Nielsen Media Index 2010). It also publishes two spin-off titles in Singapore: Nuyou Time and Nuyou Fashion Notebook, and has a Malaysian edition, licensed to Blu Inc Media Sdn Bhd.
 
 
About SPH Magazines 
 
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly owned subsidiary of media organisation Singapore Press Holdings Limited. 
 
With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines raises the bar as a dynamic publisher. In its stable are about 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobiles, parenting, decor, new media and business. All the news stand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Decor, Nuyou, Torque and HWM are among the highest-circulating titles and best-read in their respective lifestyle categories. 
 
In addition, websites such as Herworld.com and Hardwarezone.com have extended its reach online, engaging readers with interactive content, capturing audience beyond print. 
 
SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. Clicktrue Pte Ltd, an associate company of SPH Magazines, is a pay per performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation. 
 
With a vision to continue regional growth, SPH Magazines is set to become Asia's publishing powerhouse, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, the Philippines and Vietnam. Products in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and a solid reputation. 
 
In line with this vision, SPH Magazines has acquired 34% of Antarctica Interactive Private Limited, the holding company of the Luxury Insider Group. It is an integrated luxury media company which owns online publications Luxury-Insider.com, Inluxe.cn, as well as the luxury print magazine Baccarat in Hong Kong. 
 
As a publisher of choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.
 
Visit www.sphmagazines.com.sg for more information.