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Shin Min Arm Wrestling Challenge is back!

Singapore, 1 September 2011 – The popular Shin Min Arm Wrestling Challenge (??????) is back with more action! Into its third year, the Shin Min Arm Wrestling Challenge is organised by Singapore Press Holdings' evening daily Shin Min Daily News and sponsored by Dester Beer.

Competitors will be vying for $10,000 worth of cash prizes. The Champion of each of the two categories ("70kg and below" category and "above 70kg" category) wins $2,000, a trophy and a Dester Beer hamper. This challenge is for men aged 21 years and above only.

The Preliminary Round, which comes complete with sexy Ring Girls to introduce the contestants, will be held on 3 September. Competitors will be vying for a place in the Grand Finals, where one of eight finalists will eventually be crowned the winner of his category.

Besides catching the action on stage, audiences will be entertained by popular Getai artistes Wang Lei (??) and Babes In E City.

There will also be fringe activities to engage the audience. A "Mighty Hunk", accompanied by two Ring Girls, will go into the crowd and have friendly arm-wrestling matches with the audience. Members of the audience will determine whether they will compete with the "Mighty Hunk" or a Ring Girl by picking a card from three cards representing the Hunk and the two Ring Girls.

The ladies in the audience are not left out from the action. Those who are game for it can go up on stage to take part in the special "Ladies Challenge" and pit themselves against one another.

The Shin Min Arm Wrestling Challenge 2011 events will be hosted by popular Radio 100.3 DJs Huang Wenhong and Li Mei.           

Prizes for each category
– 1st Prize: $2,000, Trophy and Dester Beer Hamper
– 2nd Prize: $1,000 and Dester Beer Hamper 
– 3rd Prize: $800 and Dester Beer Hamper
– 4th Prize: $400 and Dester Beer Hamper
– 5th to 8th Prize: $200 and Dester Beer Hamper

Media Invitation

Your reporter, photographer and video crew are cordially invited to cover the Shin Min Arm-Wrestling Challenge (Preliminary Round) on 3 September 2011. Details of the event can be found below.

Shin Min Arm-Wrestling Challenge (Preliminary Round)
Date : Saturday, 3 September 2011
Venue : S11 Food House, Blk 711 Ang Mo Kio Ave 8
Time : 7.00pm - 10.30pm (including performances by Babes in E City and Wang Lei)

To RSVP, please contact Adrian Cheong at cheongcy@sph.com.sg, 6319-2261 or 9798-6097 before 5.00pm, Fri, 2 September.

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For more information, please contact:

Ms. Jenny Koh
Brand & Communications Manager
Product Branding and Promotions
Marketing Division
Singapore Press Holdings Ltd
Tel : 6319 1580
HP : 9750 2328
Email : kohlsj@sph.com.sg

Mr. Adrian Cheong
Manager
Corporate Communications Division
Singapore Press Holdings Ltd
DID : 6319 2261
HP  : 9798 6097
Email : cheongcy@sph.com.sg 

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing
In Singapore, SPH publishes 18 newspaper titles in four languages. Every day, 3 million individuals or 77 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 263 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp, omy.sg, and The Straits Times RazorTV.

Broadcasting
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Chinese and 91.3FM in English.

Events and Outdoor Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.

Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

For more information, visit www.sph.com.sg.