Inaugural winners of the Ink Media Agency and Ink Creative Agency of the Year named
Singapore, 25 August 2011 – Just days before Teachers’ Day, a creative print advertisement inviting students to cut out a “Teachers’ Day Coupon” from the newspapers and send it to their favourite teacher has won the highest accolade at the SPH Ink Awards 2011 held tonight at the Shangri-La Hotel.
“Teachers’ Day Coupon”, which was the winner of the “Print Creative Media Buy” category at the SPH Ink Awards, closed the evening by winning the SPH Ink Awards 2011 Grand Prix, along with bragging rights for all parties involved in the ad – creative agency UP BrandBuzz, media agency Maxus Communications Singapore and Ministry of Education, which was the client.
For winning the Grand Prix, UP BrandBuzz and Maxus Communications Singapore each bagged $8,000 in cash while MOE, as the client, won a full-page advertisement in either The Straits Times or Lianhe Zaobao.
This is the first time the Grand Prix winner has emerged from the “Print Creative Media Buy” category.
Ms Valerie Cheng, Executive Creative Director, JWT/XM Asia, who was one of the judges, said of the Grand Prix winner: "What really stood out was its simplicity and the ability to work within the boundaries of the media to include an element of engagement that gave the audience something back - an emotion."
"Battle of the Advertising World" was the theme of the SPH Ink Awards 2011, organised by Singapore Press Holdings (SPH) to recognise and reward Singapore’s best in press advertising. This year's competition was certainly hotter than previous years. A total of 291 entries were received from 46 creative agencies, 36 media agencies and 95 advertisers this year - a clear signal of support from the industry.
Ms Cheng said: "The way some entries managed to push the creative boundaries in traditional media was very encouraging to see. These are examples of how agencies can add value to a client's brand and business and not just succumb to producing templatised advertising. This proves that passion is still alive and kicking in our industry."
To be eligible for the Ink Awards, entries must have appeared in any of the 18 SPH newspaper titles during the period of 1 June 2010 to 31 May 2011. Submission closed on 6 July 2011.
30 entries were eventually short-listed as finalists in the following six categories.
- Print Single – English
- Print Campaign – English
- Print Single/Campaign – Chinese
- Print Classified/Recruitment/Notice
- Print Creative Media Buy
- Integrated Campaign*
*To be eligible for the 'Integrated Campaign' category, entries must have appeared in at least one other SPH marketing platform besides newspapers. SPH’s comprehensive range of marketing platforms includes more than 100 magazine titles, two radio stations, out-of-home as well as online media, including internet TV.
The top entry of each category won $3,000 in cash as well as a complimentary full-page advertisement in either of SPH’s flagship newspapers - The Straits Times or Lianhe Zaobao. The top entries of all the six categories then vied for the Grand Prix.
This year’s SPH Ink Awards saw another first – the crowning of Mindshare Singapore as the Ink Media Agency 2011 and the naming of DDB Singapore as Ink Creative Agency 2011.
To determine which agency would win the honours, points were allocated to the finalists and winners of each category. The highest scoring media agency and creative agency across all categories were then named as the winners.
Mr Leslie Fong, Senior Executive Vice-President of SPH’s Marketing Division, said: "This year's SPH Ink Awards has been a resounding success. The large number of high quality entries is proof that print advertising is going strong in Singapore and that our agencies know how to maximise the value of their ads. In particular, this year's Grand Prix winner has shown what possibilities a creative buy advertisement can achieve. I hope this will inspire agencies to be even more more creative in future.
"Mindshare Singapore and DDB Singapore are deserving winners of the The Ink Media Agency and Ink Creative Agency titles, for their consistency in delivering impressive works."
More information can be found at www.sphinkawards.com.sg
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About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
Newspapers, Magazines and Book Publishing
In Singapore, SPH publishes 18 newspaper titles in four languages. Every day, 3 million individuals or 77 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 263 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp, omy.sg, and The Straits Times RazorTV.
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Chinese and 91.3FM in English.
Events and Outdoor Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.