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SPH's Geoff Tan named PANPA 2011 Marketer of the Year

SPH won two other PANPA awards for trade event "SPH Turns You On!" and The Straits Times Education Programme "STep"
 
Singapore, 19 August 2011 – Mr Geoff Tan from Singapore Press Holdings (SPH) has been named PANPA 2011 Marketer of the Year. The prestigious accolade, which recognises outstanding performance in marketing for a newspaper publishing company, was presented to Mr Tan at the PANPA Newspaper of the Year awards gala dinner held at Dockside, Darling Harbour in Sydney on 18 August 2011. Mr Tan is Senior Vice-President and Head, Strategic Marketing in SPH.
 
SPH won two other awards at the gala dinner - trade event "SPH Turns You ON!" won in the Newspaper Marketing Awards - Events (90,000+ circulation) category, while The Straits Times Education Programme (STep) won in the Newspaper Marketing Awards - Young Readers category.
 
PANPA, the Pacific Area Newspaper Publishers’ Association, is a not-for-profit association founded in 1969, with a vision of engaging, inspiring, and raising the standards of newspapers across every level.  Its membership is made up of every significant newspaper company in Australia and New Zealand, plus most English-language newspapers in South-East Asia and the South Pacific.  
 
The PANPA Awards recognise excellence in newspapers, websites, photography, marketing and excellence in print and production from the Asia-Pacific region. 
 
Entries for Marketer of the Year had to demonstrate an ability to work within or lead a team, to be creative, to deliver and measure outcomes, and to work consistently and proactively with stakeholders. 
 
On Mr Tan's win, PANPA's Chief Executive Mr Mark Hollands said: "Geoff was voted the winner from an exceptional field of candidates. The judges said Singapore Press Holdings is among the best newspapers marketers in the world. It is no coincidence that SPH also won two other marketing awards. Geoff is an inspirational manager and a fantastic marketer for our industry." 
 
When asked about this recognition, Mr Tan said: “It’s exciting to be operating within a strategic marketing portfolio that is evolving all the time and be able to not only contribute to the strategies that determine our current success, but also to those that effectively prepare us for the challenges up ahead.”
 
“My team was instrumental in championing several new initiatives that solidified SPH’s position as the advertisers’ media partner of choice.  Launching SPH’s cross-media ideology to the trade was the big-bang culmination to the foundation work on the ground which started much earlier. Combining our consultative selling approach with a compelling suite of integrated media offerings have resulted in more advertisers wanting to partner us. The advantage advertisers enjoy when they come to us is our ability to fuel and ignite full-fledged communication programmes that effectively services multiple touch points!”           
 
Mr Leslie Fong, Senior Executive Vice-President of SPH Marketing Division, said: "Geoff deserves this recognition. He has been quick to embrace the challenges posed by rapid technological advances and not stay put in the comfort zone of print dominance in Singapore. He has a good nose for sussing out marketing opportunities, the doggedness needed to pursue and develop them, and the persuasive powers to bring both colleagues and advertisers on board the ride to new exciting horizons." 
 
SPH Turns You ON!
 
SPH's first large scale trade event - "SPH Turns You ON!" - won in the Newspaper Marketing Awards - Events (90,000+ circulation) category. 
 
The trade event, which was organised by the Strategic Marketing team led by Mr Tan, saw over 800 invited guests, comprising advertisers, marketers as well as professionals from advertising agencies. They had the opportunity to experience the extensive suite of media platforms that SPH offers. Besides the official launch of SPH's cross-media ideology entitled "SPH is ON!", guests also witnessed the grand finals of "The Pitch" - a reality contest that challenged advertising agencies to come up with their strategic and creative best through an integrated media campaign to pitch for a real account. "SPH Turns You ON!" was held on 2 June 2011. 
 
Straits Times Education Programme (STep)
 
The Straits Times Education Programme (STep), designed to aid users in their master of English, won in the Newspaper Marketing Awards - Young Readers category.
 
Launched on 25 March 2011, the programme comes in two editions: STep Basic, for upper primary pupils; and STep Advanced, for secondary students. STep is available as digital worksheets for direct home subscribers of The Straits Times and to secondary schools which subscribe to Singapore's top English daily at least twice a week. Yearly subscriptions cost $60 for either edition and $100 for both. 
 
Each issue contains exercises, activities and teaching points based on recent articles from The Straits Times. Answer keys are also provided. The STep issues are written by experienced former teachers and are in line with the Ministry of Education’s latest English syllabus. The articles further serve as models of good writing and opportunities for students to be in touch with current affairs. 
 
SPH was also a finalist in the following categories:
  • News Destination of the Year (National/Metropolitan) - AsiaOne.com 
  • News Destination of the Year (Specialist/Niche Site) - STOMP
  • Newspaper Marketing Awards - Classified Advertising (90,000+ circulation) - CATS Classified Beautiful Homes 2010
  • Newspaper Marketing Awards - Display Advertising (90,000+ circulation) - Adding the Oomph to Our Clients' Campaigns
  • Newspaper Marketing Awards - Sponsorship (90,000+ circulation) - Fashion Season @ Orchard 2011
 
 
Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E
 
For more information, please contact:
 
Kuah Sok Khim
Marketing Director 
Strategic Marketing Department
SPH Marketing Division
Singapore Press Holdings Limited
DID : 6319-1945
HP : 9623-0054
 
Adrian Cheong
Manager
Corporate Communications
Singapore Press Holdings Limited
DID : 6319 2261
HP : 9798 6097
 
About Singapore Press Holdings Ltd
 
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
 
Newspapers, Magazines and Book Publishing 
In Singapore, SPH publishes 18 newspaper titles in four languages. Every day, 3 million individuals or 77 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.
 
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 263 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp, omy.sg, and The Straits Times RazorTV.
 
Broadcasting
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Chinese and 91.3FM in English.
 
Events and Outdoor Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.
 
Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.