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The Straits Times to launch applications for the iPad and iPhone on 1 August

- Apps will be free for five weeks; 
- New pricing package for ST print and digital to take effect from 8 September
 
Singapore, 29 July 2011 – The Straits Times (ST), the flagship newspaper of the Singapore Press Holdings group, will launch its new application for the iPad and an enhanced application for the iPhone on Monday, 1 August.
 
The iPad and iPhone apps, which will provide the editorial content in the daily ST print edition, will be available for free for five weeks until Wednesday, 7 September. 
 
The apps can be downloaded from the Apple App Store from 7.00am on Monday. The app name is “The Straits Times”.
 
From 8 September, a new pricing package will be launched for the Straits Times print and digital platforms (online, iPad and iPhone). Details of the new pricing package will be announced towards the end of the free trial.
 
The new ST apps will extend the reach of the ST print edition, which currently has a readership of 1.4 million, as well as the ST online edition. The apps will also enhance the experience of readers and enable them to access ST on multiple platforms throughout the day.
 
Mr Han Fook Kwang, Editor of the Straits Times, said: “We want more people to be able to access the rich content in The Straits Times on their iPhone and iPad. We promise to deliver it with the same commitment to quality and credibility that has made our paper the most widely-read in Singapore.”
 
On the new pricing package to be announced soon, Mr Patrick Daniel, Editor-in-Chief, English and Malay Newspapers Division, said: “The pricing package will be a major step forward for the group, and will position us for the future. For now, we want as many readers to try our new apps for free.”
 
The new apps will allow ST to extend its presence across all digital platforms, and establish greater relevance, with both readers and advertisers. The apps provide interactive access on the go to ST’s comprehensive news coverage, its latest news updates, commentaries and analyses as well as video content from ST Razor TV. These features have been specially designed and optimised for the iPad and iPhone. Users can also access the 7-day archive of past editions of ST. A PDF version of ST will also be available on the iPad app.
 
The iPhone app of The Straits Times was first launched in January 2009 comprising only its Breaking News service. It has been well received with a total of 350,000 downloads to date. The new iPhone app will now provide the contents of the ST print edition. In addition, there will be some new features such as “push notifications” where users can set keywords and receive alerts on breaking news stories that match these keywords. 
 
Users with the earlier ST iPhone app should download the latest version of the iPhone app from the App Store. 
 
Advertisers can look forward to exciting new and creative solutions through interactive advertisements in ST’s new apps, in particular on the iPad. This initiative is led by SPH’s Marketing Division which has been working closely with its advertisers to inject “special effects” into their campaigns. 
 
Mr Leslie Fong, SPH’s Senior Executive Vice-President for Marketing, said: “You've got to play with the ads in our flagship paper on the iPad. Yes, play with, not just see. We've worked in special effects so they are interactive, exciting and, well, fun. Just another of the innovative ways we help our advertisers reach out to and engage with whomever they want.”
 
Five of SPH’s top advertisers - StarHub, DBS Bank, Rolex, Shell and Wearnes Automotive – have partnered The Straits Times for the launch of its iPad app. Each advertiser has come up with a first-of-its-kind interactive campaign to reach out to iPad users both in Singapore and overseas, who form an affluent and sophisticated audience.
 
Noting that access to news and social networks has become increasingly pervasive on mobile computing devices such as smart phones and tablets, Mr Ng Long Shyang, Head of Sales & Marketing, StarHub, said: “SPH’s launch of its iPad app for the ST is a demonstration of how content providers see the need to keep up with ever evolving consumer trends by making content interactive and engaging for consumers. As an innovative brand that is constantly on the lookout for new and interesting ways to engage our customers more effectively, StarHub is happy to partner SPH in its launch of The Straits Times for iPad.”
 
Ms Ooi Huey Tyng, Senior Vice President and Head, Cards and Unsecured Loans at DBS Bank, added that her bank’s innovative services had been instrumental in helping them stay ahead of the competition, with over 500,000 customers using DBS’ mobile applications. “Partnering SPH on the Straits Times for iPad app enables DBS to embrace yet another great initiative to enhance communications with our cardholders and further engage them with an interactive user experience."
 
Other advertisers also agreed that The Straits Times’ innovative new platform exemplifies their vision of being a cutting-edge organisation.
 
“Shell aims to be the most innovative and competitive energy company. We are happy to be associated with The Straits Times’ efforts to take its content onto the iPad,” said Mr Lee Tzu Yang, Chairman of Shell Companies in Singapore.
 
Ms Corrine Chua, marketing manager for Jaguar and Land Rover, added: “Wearnes Automotive, being always at the forefront of new innovation and technology, is proud to partner The Straits Times as it embarks in this exciting journey of spearheading news presentation in digital space.”
 
For circulation queries, please call the SPH customer service hotline at 6319-1800 or email stics@sph.com.sg. The operating hours of the customer service hotline are 8.30am to 5.30pm (Mondays to Fridays), and 8.30am to 12.00pm on Saturdays (Closed on Sundays and Public Holidays.)
 
ST iPad edition
 
 
ST iPad edition (PDF version)
 
 
ST iPad edition (Breaking News)
 
 
ST iPhone edition
 

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E
 
For more information, please contact:
 
Ms Chin Soo Fang 
Head
Corporate Communications
Singapore Press Holdings Limited
DID – 6319 1216
 
Mr Yeo Siew Chi
Assistant Manager
Corporate Communications
Singapore Press Holdings Limited
DID – 6319 1586
HP – 9749 5105
 
 
About The Straits Times
 
The Straits Times, the English flagship daily of SPH, has been serving readers for more than a century. Launched on July 15, 1845, its comprehensive coverage of world news, East Asian news, Southeast Asian news, home news, sports news, financial news and lifestyle updates makes The Straits Times the most-read newspaper in Singapore. 
 
The Straits Times also has an online presence at www.straitstimes.com. The site features top stories, blogs and an online forum threads. Also under The Straits Times' umbrella are citizen journalism site Stomp and online television service RazorTV.
 
For more information, visit www.straitstimes.com.
 
 
About Singapore Press Holdings Ltd 
 
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organization, engaging minds and enriching lives across multiple languages and platforms including newspapers, with 18 newspaper titles in four languages; 100 magazine titles in Singapore and the region; book publishing subsidiaries Straits Times Press and Focus Publishing; internet and mobile portals; stakes in broadcasting companies MediaCorp TV Holdings Pte Ltd, MediaCorp Press Limited and SPH UnionWorks Pte Ltd; events and outdoor advertising through their wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd; and other properties including Paragon, The Clementi Mall, and Sky@eleven, developed by SPH's wholly-owned subsidiary, Times Development Pte Ltd.