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SPH newspapers take the lead in trade magazine survey

The Straits Times and The New Paper take top rankings at the Newspaper of the Year 2011 survey by Marketing Magazine
 
Singapore, 13 July 2011 – Singapore Press Holdings Ltd (SPH) has once again proven that it is the undisputed leader in print media with its publications – The Straits Times, The New Paper, My Paper, The Business Times and Chinese daily Lianhe Zaobao – taking up five of the top six rankings in this year’s Newspaper of the Year survey by trade magazine Marketing. 
 
The Straits Times was ranked tops in the survey, a position it also held last year. SPH's English flagship newspaper remained the top choice for marketers targeting middle to high-income earners, car buyers, property buyers, fashion and luxury product buyers, frequent travellers, consumer electronics buyers and corporate IT managers. 
 
Taking second place was The New Paper. Launched in 1988, it was also the top choice for marketers who wanted to reach out to boys and girls between 13 and 17 years of age. 
 
Bilingual freesheet My Paper, first launched in 2006, was popular among marketers targeting female readers across all age groups and sectors. 
 
The Business Times, SPH's financial daily, was the preferred newspaper for marketers targeting top-income earners, CEOs, managing directors, CFOs and accountants. It was also popular with marketers targeting corporate IT managers, as well as female and male fashion and luxury product buyers. 
 
Lianhe Zaobao was the preferred newspaper for marketers targeting insurance and investment buyers and female fashion and luxury product buyers. 
 
The Newspaper of the Year survey aimed to document the newspapers preferred by agencies and client marketers in Singapore. 78 per cent of client-advertiser respondents were manager level decision-makers and above with nearly a quarter from the most senior ranks. Advertisers from major banks, FMCG companies, property developers, IT and telecommunications firms, government, travel and tourism participated in the survey. Agency professionals across the marketing services spectrum were also well represented. 
 
The top six newspapers in Singapore, as determined by marketers surveyed by Marketing Magazine, were:
 
1. The Straits Times
2. The New Paper
3. TODAY
4. My Paper
5. The Business Times
6. Lianhe Zaobao
 
Mr Alan Chan, Chief Executive Officer of SPH, said: "SPH is proud that advertisers, marketers as well as agencies have great confidence in our newspaper titles.  We have constantly revamped and rejuvenated our products to deliver value to our readers and advertisers.   To show our commitment in our core print business, we will continue to enhance our print products with innovations and improvements."
 

Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E
 
For more information, please contact: 
 
Chin Soo Fang
Head
Corporate Communications Division
Singapore Press Holdings Ltd
DID: 6319 1216
 
Adrian Cheong
Manager
Corporate Communications Division
Singapore Press Holdings Ltd
DID: 6319 2261
Mobile: 9798 6097
 
Gary Yeo
Assistant Manager
Corporate Communications Division
Singapore Press Holdings Ltd
DID: 6319 1225
 
 
About Singapore Press Holdings Ltd
 
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
 
Newspapers, Magazines and Book Publishing 
In Singapore, SPH publishes 18 newspaper titles in four languages. Every day, 3 million individuals or 77 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.
 
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 263 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp, omy.sg, and The Straits Times RazorTV.
 
Broadcasting
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Chinese and 91.3FM in English.
 
Events and Outdoor Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.
 
Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.