Singapore, 25 May 2011 – Singapore’s only Tamil language newspaper, Tamil Murasu, recorded an all-time high average monthly sales in April 2011. Tamil Murasu sold 18,700 copies – a 14 per cent jump over the previous record – while the Sunday edition saw an even more impressive monthly average of 26,500 copies being sold, representing a 16 per cent spike from the previous high.
The record average monthly sales follow a steady increase since the paper’s revamp in September 2010, but the key reason was that many events in April captured the attention of the Indian community. These include the Cricket World Cup that India hosted and won; the Tamil Nadu elections; the Singapore General Election; and a Read and Win contest in the newspaper.
Mr Patrick Daniel, Director of Tamil Murasu Ltd and Editor-in-Chief of English and Malay Newspapers, SPH, said, “These are truly outstanding numbers. Tamil Murasu has proven that by providing good coverage of issues that matter to readers, our newspapers can remain the main source of news. I must commend the Tamil Murasu team for this achievement.”
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About Tamil Murasu
Tamil Murasu was founded in 1935 by the late G Sarangapany. In 1996, SPH acquired Tamil Murasu with Times Publishing owning a minority stake, and in March 2004, the daily became wholly-owned by SPH. To broaden its reach, Tamil Murasu underwent two major revamps – one in 1999 and another in 2005, to beef up its coverage of local and foreign news, as well as sports and entertainment. With an average daily circulation of 18,000 copies on weekdays and 26,000 on weekends, Tamil Murasu now gives readers a daily dose of "something for everyone".
About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
Newspapers, Magazines and Book Publishing
In Singapore, SPH publishes 18 newspaper titles in four languages. Every day, 3 million individuals or 77 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 263 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp, omy.sg, and The Straits Times RazorTV.
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Chinese and 91.3FM in English.
Events and Outdoor Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.