Singapore, 13 May 2011 – Singapore Press Holdings' (SPH) newspapers and online platforms garnered a strong following during the 2011 General Election (GE2011) period, starting from Nomination Day on 27 April till the publication of post-GE analysis on 9 May.
The group's newspapers registered record increases in circulation. The evening Chinese newspapers, Lianhe Wanbao and Shin Min Daily News, had the highest percentage average daily increases of 15.8 per cent and 12.9 per cent per day respectively over the 12-day period, compared to pre-GE sales. Shin Min's 8 May edition (after Polling Day) hit a high of 186,000, a 45.3 per cent increase. Wanbao's 8 May circulation of 135,000 was a 55.0 per cent jump.
The flagship Chinese daily, Lianhe Zaobao, enjoyed an average daily increase of 7.8 per cent. Its 8 May edition enjoyed a 29.5 per cent increase to 212,000 copies.
SPH's flagship English-language newspaper, The Straits Times, saw its daily sales increase by 5.1 per cent , or 17,500 copies per day, over the 12-day period. Its 8 May edition saw circulation shoot up 16.9 per cent, not including the close to 70,000 copies of its special afternoon edition that were sold.
The New Paper also enjoyed strong sales throughout the GE period. Its daily sales increase averaged 9.6 per cent, or an increase of 10,000 copies per day. Its May 8 circulation was 137,000 copies, up 20.8 per cent.
Berita Harian's circulation increase averaged 2.6 per cent over the 12 day period.
SPH's online media also achieved impressive page and video views during GE 2011. From 27 April to 8 May, there were some 116 million page views and some 7.9 million video views on straitstimes.com, Stomp, AsiaOne, The Straits Times Razor TV, Zaobao.com and omy.sg.
Mr Alan Chan, Chief Executive Officer, SPH, said, “What the numbers prove is that print newspapers more than held their own in the face of widespread use of the Internet and social media during GE 2011. SPH's newspapers remain the most trusted, authoritative and effective source of news, commentaries and analyses. Our online platforms also attracted a wide and strong following during this period. I would like to thank all my colleagues for their excellent work.”
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About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
Newspapers, Magazines and Book Publishing
In Singapore, SPH publishes 18 newspaper titles in four languages. Every day, 3 million individuals or 77 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 263 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp, omy.sg, and The Straits Times RazorTV.
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Chinese and 91.3FM in English.
Events and Outdoor Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.