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Shape Singapore launches the country’s first women-only mass yoga event

Shape Yoga in the City 2011 to debut this May

Singapore, 12 May 2011 – Shape Yoga in the City, organised by SPH Magazines Pte Ltd, will be held at *SCAPE on Sunday, May 15. Registration was opened to 200 participants at a nominal fee of $15 per person at www.shape.com.sg.

The program will commence at 7am with a yoga session led by Copper Crow, Country Managing Teacher for Pure Yoga, followed by refreshments and wellness talks. All participants will also walk away with an attractive goodie bag.

As Singapore’s leading health and fitness magazine for women, Shape champions an active and well-balanced lifestyle for the modern woman. Shape Yoga in the City 2011 is Singapore’s inaugural women-only mass yoga event. It is set to be Shape’s second signature event – in addition to Shape Run, an annual women-only race which will take place for the sixth consecutive year on July 24.

Susanah Cheok, Group Editor, Fashion & Beauty, SPH Magazines, said: “Shape magazine is extremely proud and excited to bring to its readers its first-ever outdoor yoga event. As Shape is invariably dedicated to engaging readers and encouraging a healthy, active lifestyle, as organisers, we feel this is a targeted and relevant activity for our readers, many of whom are already yoga enthusiasts. Holding the event in the heart of Singapore’s shopping belt is also strategic in being central, convenient and apt.”

Irene Tan, Deputy Managing Director, Fashion & Beauty, SPH Magazines, said: “As Singapore's leading women's wellness magazine, Shape is pleased to launch the country's premiere ladies-only mass yoga event. Shape Yoga in the City is part of our sustained efforts to promote an active and healthy lifestyle amongst busy female urbanites. The launch of this signature event is also timely as we celebrate the magazine's seventh anniversary this year. We believe the workout will reach out to runners and non-runners alike, and we look forward to a morning of fun and high energy this May 15. We also thank our esteemed sponsors for their partnership and support of this event.”

Shape Yoga in the City is proudly presented by Pure Yoga, with Yoplait as the official partner and *SCAPE as the official venue.

ISSUED BY SPH MAGAZINES PTE LTD
Co. Regn No.: 196900476M

For more information, please contact:

Madeline Chia
Marketing Manager
SPH Magazines Ltd
DID: 6319 6173
Email: mchia@sph.com.sg

Adrian Cheong
Manager
Corporate Communications
Singapore Press Holdings Ltd
DID: 6319 12261
Email: cheongcy@sph.com.sg

Gary Yeo
Assistant Manager
Corporate Communications
Singapore Press Holdings Ltd
DID: 6319 1225
Email: garyyeo@sph.com.sg

About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly owned subsidiary of media organisation Singapore Press Holdings Limited.
With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines raises the bar as a dynamic publisher. In its stable are about 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobiles, parenting, decor, new media and business. All the news stand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Decor, Nuyou, Torque and HWM are among the highest-circulating titles and best-read in their respective lifestyle categories.

In addition, websites such as Herworld.com and Hardwarezone.com have extended its reach online, engaging readers with interactive content, capturing audience beyond print.

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. Clicktrue Pte Ltd, an associate company of SPH Magazines, is a pay per performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

With a vision to continue regional growth, SPH Magazines is set to become Asia's publishing powerhouse, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, the Philippines and Vietnam. Products in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and a solid reputation.

In line with this vision, SPH Magazines has acquired 34% of Antarctica Interactive Private Limited, the holding company of the Luxury Insider Group. It is an integrated luxury media company which owns online publications Luxury-Insider.com, Inluxe.cn, as well as the luxury print magazine Baccarat in Hong Kong.

As a publisher of choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

Visit www.sphmagazines.com.sg for more information.

About Shape Singapore

Shape is the complete mind and body guide for women in Singapore, licensed from American Media Inc and published by SPH Magazines. It enriches women’s lives with the latest practical information and expert advice on fitness, wellness, beauty, health and nutrition. With an audited readership of 49,000, Shape is the leading active lifestyle guide for women in Singapore. Shape was also named Health/Fitness Magazine of the Year 2010 by the Magazines Publishers Association of Singapore. URL: http://www.shape.com.sg