Singapore, 28 April 2011 – Singapore Press Holdings (SPH) bagged a total of seven honours at the Pacific Area Newspaper Publishers' Association (PANPA) Awards. SPH won in three major categories and received "highly commended" citations in four.
As Southeast Asia's leading media group with print as its core business, SPH dominated the "Print" category, where it was either a winner or highly commended in all four sub-categories:
Fashion Season @ Orchard 2010 (FSO), a six-week fashion extravaganza at Orchard Road which had a successful cross-media activation, including print, online and broadcast radio, was also highly commended under the Best Integrated Campaign in the "Integrated Solutions" category.
Mr Leslie Fong, Senior Executive Vice-President, Marketing Division of SPH, said: "SPH is pleased to have won in all of the print categories. It shows that our creative teams have what it takes to come up with advertisements and campaigns of international standards."
He added: "Besides our awards in the print categories, we are also delighted with our success in the Integrated Solutions category. Fashion Season @ Orchard is just one of many examples of cross-media campaigns that SPH has successfully implemented. These integrated campaigns make use of the various multimedia platforms owned by SPH and provide unique solutions and greater value to our advertisers."
A summary of all the 6 honours received by SPH can be found below:
BEST SINGLE AD (25,000 – 90,000)
SPH Creative Services, Marketing Division for The Business Times – “Singapore Business Awards 2010”
BEST PRINT CAMPAIGN (90,000+)
SPH Creative Services, Marketing Division for The Straits Times – “91.3FM”
BEST ADVERTISING FEATURE OR SUPPLEMENT (90,000+)
SPH Special Projects Unit, Marketing Division – “Tomorrow’s Eye Care Today”
BEST ADVERTISING/CAMPAIGN PROMOTING PRINT IN A TRADE PUBLICATION OR AS AN IN-HOUSE AD (90,000+)
SPH Creative Services, Marketing Division – "SPH Ink Awards 2010"
SPH CATS Classified, Marketing Division – “CATS Classified Food Fest 2010”
B) INTEGRATED SOLUTIONS
BEST INTEGRATED CAMPAIGN FOR A CLIENT (ONE OR MORE PLATFORMS)
SPH – “Fashion Season @Orchard 2010”
C) WE WISH (Best idea a client did not buy)
SPH – “Launch of Integrated Resort in Singapore”
This year's Awards received a record number of 318 entries. It also recognised Executive Excellence in the newspaper publishing industry by giving out awards for Advertising Manager/Director of the Year, Classifieds Sales Person of the Year and Creative Services Professional of the Year, among others.
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About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
Newspapers, Magazines and Book Publishing
In Singapore, SPH publishes 18 newspaper titles in four languages. Every day, 3 million individuals or 77 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 263 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp, omy.sg, and The Straits Times RazorTV.
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Chinese and 91.3FM in English.
Events and Outdoor Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.