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Singapore Blog Awards 2011 – Blog your way to a free trip in Melbourne!

Singapore, 21 April 2011 – The annual Singapore Blog Awards returns this year with more exciting events and prizes. Bloggers stand to win a trip to Melbourne, Australia, inclusive of air tickets and accommodation, among attractive prizes worth a total of $30,000.

Organised by omy.sg (www.omy.sg), Singapore Press Holdings' leading bilingual news and entertainment portal, the Singapore Blog Awards honours “new-age wordsmiths” who devote their time and energy to create and maintain informative and innovative blogs.

This year, the ten main categories of the Awards have been adjusted to reflect the developments in the Singapore social media scene. They now include “Best Family Blog”, “Best Fashion Blog”, “Best Travel Blog” and “Best Social Media Integrated Blog”. The latter was added to acknowledge the growing popularity of social media websites like Facebook, Twitter and Foursquare.

Ms Lee Kuan Fung, Associate Editor of omy.sg, said: "As the online community gets more social with the proliferated use of social media, omy.sg goes with the flow to reinvigorate the awards by making suitable adjustments to accommodate increased participation in the Singapore Blog Awards”.

The logo for the Singapore Blog Awards has also been updated to give it a more modern feel, incorporating the trophy designed by famous artist, Tan Swie Hian, into the lettering.

In addition to the ten main award categories, there will be two celebrity categories and four sponsored categories. The two celebrity categories, “HTC Most Popular Local Celebrity Blog/Microblog” and “HTC Most Popular Overseas Celebrity Blog/Microblog”, will be determined entirely by public voting. The sponsored categories are “HTC Best Mobile Blog”, “Deal.com.sg Best Shopping Blog”, “Asus Best Tech Blog” and “Adonis Best Beauty Blog”. A complete list of award categories is attached in Appendix A.

Nomination and registration is now open till 22 May, followed by a voting and judging phase till end June. The winners will be crowned at an award ceremony held at the chic Shanghai Dolly in July.

The public can log on to the official site (http://sgblogawards.omy.sg) to nominate their favourite blogs. Bloggers can also participate directly by registering themselves for the Awards.

Judges for this year's awards are Mr Kelvin Tong, movie director; Ms Kuo Jian Hong, Co-Artistic Director of The Theatre Practice; Mr Keith Png,fashion designer; Radio 100.3 deejays, Ah Ken and Anna Lim; Ms. Violet Lim, Founding Director of Lunch Actually and Eteract.com; Mr U-Zyn Chua, CEO of Ping.sg; Mr Samuel Ng, CEO of Marine Parade Family Service Centre; Ms Xiao Han, Director and Lyricist of Funkie Monkies Productions; singers, Ms. Tan Diya and Ms. Carrie Yeo; Mr Walter Lim, Director of Strategic Planning, Policy and Marketing Communications ,National Art Gallery
; Mr Danny Yeo, theatre practitioner and Mr Low Sze Ping, multiple award-winning photography blogger.

The main sponsors for Singapore Blog Awards 2011 are HTC, Deal.com.sg, Asus, Asia Pacific Breweries’ Get Your Sexy Back, Domino’s Pizza, Tourism Victoria, Jetstar, Adonis and United International Pictures. Other sponsors include Fabrix, 1-Rochester Group, Get Singapore and Night Safari. Publicity partners are Stomp, ST701, Ping.sg, MyBloggerCon and Youth.sg. Venue partners are Shanghai Dolly and Tiger Beer.

The Singapore Blog Awards is part of a series of events branded under Social Media Fiesta, an omy.sg social media initiative.


Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E


For more information, please contact:


Alvin Lim
Assistant Manager, Online Marketing

www.omy.sg
Singapore Press Holdings
Tel: 6319 2490
Email: limlh@sph.com.sg

Sherlyn Yap
Senior Executive
Corporate Communications Division
Singapore Press Holdings
Tel: 6319 1226

HP: 9177 0747
E-mail: syap@sph.com.sg

About Singapore Press Holdings Ltd


Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.


Newspapers, Magazines and Book Publishing

In Singapore, SPH publishes 18 newspaper titles in four languages. Every day, 3 million individuals or 77 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.


Internet and Mobile

Beyond print, the Internet editions of SPH newspapers enjoy over 263 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp,
omy.sg, and The Straits Times RazorTV.

Broadcasting

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Chinese and 91.3FM in English.


Events and Outdoor Advertising

SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.


Properties

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.