Singapore, 7 April 2011 – Beerfest Asia 2011 returns for the third consecutive year from 16 to 19 June 2011 at the Marina Promenade behind the Singapore Flyer. The four-day festival is jointly organised by Beerfest Pte Ltd, a subsidiary of Timbre Group and Sphere Exhibits, a wholly-owned subsidiary of Singapore Press Holdings (SPH).
Like previous years, this year’s festival will showcase more than 250 different types of beers from over 30 exhibitors, made up of breweries and distributors. The beers hail from countries as diverse as Czech Republic, Australia, Belgium, USA and Thailand, among others.
Besides the perennial favourites such as the Belgian Trappist beers, visitors can look forward to the best of Japanese craft beers and bespoke South East Asian beers. A selection of new beers such as the Moosehead (Canada), Budvar (Czech Republic) and Leo (Thailand) will also be making their debut this year. Beer lovers will be able to enjoy these fine beers from as low as $3, and in the comfort of marquees that can seat 2,000 people in German beer cellar style.
One of the highly anticipated attractions at Beerfeest Asia is the live stage performances. Beerfest Asia 2011 will see the debut of the All Star Showstoppers with three tribute experiences of The Beatles, The Blues Brothers and The Rolling Stones.
Renowned tribute bands “The Killer Queen” and “The U2 Show - Achtung Baby” who performed last year are back by popular demand to belt out classic hits from the two best-selling acts – UK’s Queen and Ireland’s U2. All Beerfest Asia visitors can participate in fun games and festival activities such as beer auctions and food-tasting.
Trade visitors will be given the opportunity to interact with other industry colleagues and promote their products at the festival. Beerfest Asia 2011 continues with the tradition of the Asia Beer Awards in its sophomore year and for the first time, the Asia Brewers’ Conference will be held on the trade day (16 June 2011) of Beerfest Asia 2011. Tickets to Asia Brewers' Conference will be on sale from 18 April at SISTIC.
Mr Edward Chia, Festival Director, Beerfest Asia 2011, said: “One of Beerfest Asia’s key objectives is to actively engage Singapore and overseas industry colleagues. This is why we are introducing the Asia Brewers’ Conference as part of the festival. Renowned speakers from all over the globe who have hands-on experience in the beer and relevant sectors have been invited to give their insights at the Conference. We hope with these additional trade components, Beerfest Asia will be a balanced professional and lifestyle event.”
Mr Chua Wee Phong, Executive Director of Sphere Exhibits, said: “We are proud to co-organise one of the biggest beer festivals in Asia with Timbre Group. It has proven to be a resounding success from the great turn out and feedback we have received from previous years. We aim to feature a wide range of beers from all over the world so that visitors can sample exotic flavours that are not commonly found here. The festival is a great opportunity to sample different brews and beer concoctions under one roof.”
Tickets are on sale now via SISTIC (65) 6348 5555 and www.sistic.com.sg. Tickets are priced from $15 onwards including two free beers for selected tiers. Please refer to Appendix 1 for more ticketing categories and contact details of the ticketing agents.
For more information on Beerfest Asia 2011, visit the official website at www.beerfestasia.com.
Issued by Singapore Press Holdings Limited
Co. Regn. No. 198402868E
Ms Mandy Wong
Sphere Exhibits Pte Ltd
DID – 6319 2150
Email – firstname.lastname@example.org
Mr Yeo Siew Chi
Singapore Press Holdings Limited
DID – 6319 1586
Email – email@example.com
Ms Low Seow Yee
DID: (65) 6338 8277
Fax: (65) 6338 8077
About Sphere Exhibits Pte Ltd
Incorporated in April 2008 and wholly owned by Singapore Press Holdings (SPH), Sphere Exhibits, which stands for "SPH Events, Roadshows and Exhibitions", aims to be the leading lifestyle event company behind exciting and innovative fairs, shows, events and exhibitions for mid to high-end consumers.
Backed by a committed and experienced team of professionals and SPH's comprehensive range of advertising platforms, these events with unique concepts will not only draw local audiences but also regional participants. Sphere Exhibits is committed to building memorable and quality events which will be founded on research, planning, an established network of resources, and a wild but solid imagination.
About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
Newspapers, Magazines and Book Publishing
In Singapore, SPH publishes 18 newspaper titles in four languages. Every day, 3 million individuals or 77 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 263 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp, omy.sg, and The Straits Times RazorTV.
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Chinese and 91.3FM in English.
Events and Outdoor Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.
About Beerfest Pte Ltd
Beerfest Pte Ltd is subsidiary of lifestyle company Timbre Group and the brand owner of beer festival, Beerfest Asia. Beerfest Pte Ltd is set up to initiate and spearhead the beginnings of the only and largest beer festival in Southeast Asia. The idea behind Beerfest is the experimentation process of finding and enjoying beers that consumers may never, otherwise encounter locally. It is also a trade event for industry colleagues to exchange dialogue and promote their products. With plans to grow the festival in the region, Beerfest Pte Ltd is committed to develop the festival to become the premier beer marketplace in Asia.
About Timbre Group Pte Ltd
Timbre Group is a holding company with a diversified portfolio of lifestyle and entertainment brands providing a holistic and synergistic range of businesses ranging from food and beverage, concert and festivals promotion, electronic ticketing service and information technology. Timbre Group’s objective is to create fresh and cutting edge ideas, always with substance, passion and integrity.
Timbre Group Portfolio of Brands:
Timbre Rock & Roots