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Lianhe Zaobao launches Thumbs Up Junior for primary one and two students

Singapore, 25 March 2011 --- Lianhe Zaobao, the Chinese flagship newspaper of media group Singapore Press Holdings (SPH), has launched a Chinese student newspaper, Thumbs Up Junior. The first issue was out on 22 March 2011.

The new publication is in line with the Ministry of Education's efforts to enhance the use of Mother Tongue Languages through the Active Learners, Proficient Users approach.

The 20-page, full-colour Thumbs Up Junior is published fortnightly on Tuesdays for primary one and two students. The newspaper aims to enhance their proficiency in the Chinese language through materials which are outside of their regular school syllabus.

Thumbs Up Junior covers a wide range of content, including local and foreign news, human-interest stories, Chinese culture, quizzes and riddles, conversation practices and hanyu pinyin learning. The newspaper helps improve reading and listening comprehension skills of the readers, and provides them with up-to-date news content. It makes learning the Chinese language a fun and lively experience.

Ms Lim Soon Lan, Editor of Thumbs Up Junior, said: "By introducing Thumbs Up Junior to the lower primary students, we are exposing them to the world of newspapers and providing them with the opportunity to learn Chinese in a fun and relaxing way."

Thumbs Up Junior is also supported by the Singapore Centre for Chinese Language. Teachers from the centre have specially designed activities in the newspapers to boost the language skills of the readers.

Ms Lee Huay Leng, Assistant Editor of Lianhe Zaobao, said: "Producing a meaningful student newspaper is Lianhe Zaobao's way of giving back to society via a cultural medium. We hope this quality publication will be read by more young readers."

Thumbs Up Junior offers the following regular features:

    -故事银行 Story Bank : local comics and stories about daily lives
    -世界眼睛 Eyes on the World : local and foreign news
    -说话泡泡 Dialogue Bubbles : conversation practice, including an online oral version
    -方块文字 Chinese Characters : evolution of Chinese Characters
    -传说森林 Legend Jungle : stories on Chinese culture and traditions, notable figures
    -动一动笔 Write and Learn : A collaboration with Singapore Chinese Centre for Learning (SCCL) to craft learning activities based on school textbooks
    -新加坡啦 Introduce animals and plants found in Singapore
    -游戏车站 Play Station : games, jokes and riddles
    -拇指信箱 Mail to you : Feature students’ work, letters to promote interactions
    -我爱海报 Posters Display : A showcase of movie posters and celebrities

Thumbs Up Junior, which is published every two weeks, retails at $1 a copy at all Buzz pods. Mass subscription for schools can enjoy discounted price up to $0.60 cents per copy. Individual subscription is also available. Contact 63191005/ 63198533 or email davtan@sph.com.sg or ccarmen@sph.com.sg on subscription details.

Media Invitation

Your journalist, photographer and/or video crew are invited to cover the launch of Thumbs Up Junior.

Date : Wednesday, 30 March 2011
Time : 12.40pm - 2pm
Venue : Rivervale Primary School ( 80, Rivervale Drive, S545092)
Guest of Honour : Dr Ng Eng Hen, Minister for Education and Second Minister for Defence

Contact Francis Mah at 6319 1028 or email: mahys@sph.com.sg by 28 March to confirm your attendance.


Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For media queries, please contact:

Ong Hui Yong
Associate Editor
Student Publications
Chinese Newspapers Division
Tel: 6319 1879

Email: onghy@sph.com.sg

Francis Mah
Manager
Corporate Communications
Tel: 6319 1028
Email:
mahys@sph.com.sg

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 3 million individuals or 77 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 263 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp,
omy.sg, and The Straits Times RazorTV.

Broadcasting
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Chinese and 91.3FM in English.

Events and Outdoor Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.

Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.