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Bond with Your Kids at The Kidz Academy

Singapore, 23 March 2011 – The third instalment of the Kidz Academy returns with more than 80 exhibitors and more activities for parents to bond with their children. Organised by Sphere Exhibits, a wholly-owned subsidiary of Singapore Press Holdings (SPH), the exhibition will be held from 25 to 27 March at Suntec Singapore Hall 401. It is open from 11am to 9pm daily and admission is free.

The three-day event is a must-go for all parents and caregivers who want to research, try out and shop for the latest equipment, learning aids and enrichment courses to assist in the development of their children aged 0 - 12 years.

Covering key aspects of a child's growth and development from cognitive, social, emotional, speech and language, there is something for everyone at The Kidz Academy.

At the event, parents and their children can pick up a new hobby or a new skill together. By doing so, parents can promote family bonding, while stretching their children’s abilities.

While parents can sign up for workshops conducted by education experts, children can participate in the numerous trial classes ranging from taekwondo, painting, pottery making, music, dance and gym at the same exhibition. Parents are also welcomed to join in some of the trial classes.

Key highlights of the exhibition include:

a) FUNtastic® Family Congress

Presented by The Kids Academy and The Sunday Times, Singapore’s inaugural FUNtastic® Family Congress is co-organised by Mind Edge Learning Academy and Sphere Exhibits. This educational full-day programme on Saturday, 26 March, will feature three renowned experts from Mind Edge, namely Mr Alan Yip, Ms Kathy Stevens and Dr Paul McGhee. They will share the secrets to academic success, the different ways of raising boys and girls and how to develop a fantastic sense of humour. Tickets are priced at $68 per person (please refer to Appendix A).

b) Fun Activities for the Family

    · Go on a Family Quest
      Parents can also look forward to bonding with their children through various fun-filled games and contests. Every day, the first 500 visitors can pick up The Kidz Academy Quest Card, and embark on a series of challenges at designated booths.
      Participants will earn a stamp on their Quest Card for each challenge that they overcome successfully and redeem a Goodie Bag upon completion of the eight required activities.
    · Go Gaming with Dads
      In collaboration with Dads for Life and Kinect for Xbox 360, fathers can also look forward to fostering a closer relationship with their kids through gaming. At the event, fathers and their children can sweat it out with the latest Kinect Sports which features soccer, beach volleyball, bowling, table tennis, boxing and multiple track and field games.
    · Go on an Urban Forest Adventure
      Parents can also check out an exciting new sport – Forest Adventure Mobile, which is the first and only mobile rope course for kids in Asia. Covering a total area of 48 square metres and four metres in height, this unique rope course comprises obstacles such as bridges, trapezes and spider webs. There are nine different types of adventures for children who are aged 10 and below with a minimum height of 1.1 metres. Children can try out this first-of-its-kind adventure at $15 per round at The Kidz Academy.
    · Go Wow at Asia Pacific Yo-yo Competition
      Throughout the three days, exhibition-goers can also catch the preliminaries and finals of The Asian Pacific Yo-Yo Championships. This annual yo-yo competition will feature participants from the region who will compete with the World Champions and yo-yo professionals who will showcase their tricks and performances. The schedule of The Asian Pacific Yo-Yo Championships is as follows:

      Friday, 25 March – Pro Division Preliminaries, Finalist announcements
      Saturday, 26 March – Pro Division Finals (2A, 3A, 5A)
      Sunday, 27 March – Pro Division Finals (1A, 4A), Prize Presentation


c) Special Deals for Opening Day

    Sphere has also lined up a series of “Happy Friday Best Deals” for the early-birds who prefer to visit the exhibition on its opening day.

    The first 1,000 visitors to The Kidz Academy on 25 March will qualify for a Sure-Win Lucky Spin and stand to win prizes worth over $10,000. In addition, their children can play at the Kidz Zone and attend all trial classes for free throughout the day. Selected exhibitors will also offer irresistible deals valid only on the first day of the exhibition.



d) Be part of The Sunday Times Family

    Readers of The Sunday Times can be among the first to check out the publication's expanded Family pages in the LifeStyle section, and online lesson plans for children by The Straits Times Schools team behind award-winning student publications IN and Little Red Dot.

    Selected books with content by Straits Times journalists, such as Eureka!, a book for children promoting values, and Page 2 Primer, a compilation of some of the best commentaries published in The Straits Times will be sold at special prices at the booth.


e) The Little Red Dot Professor Young Professor Challenges

    Besides the wide-range of interesting and educational trial classes (please refer to Appendix B), the three-day exhibition will also host the Little Red Dot Young Professor Challenges which comprises three inter-school competitions.

    The second instalment of the Memory Challenge will also see Ang Mo Kio Secondary School defending its title year. Co-organised with Mind Edge Learning Academy, this inter-school competition seeks to sieve out winners with the most accurate memory and fastest speed.

    This year, the Math MasteryTM Competition will also see two winners (P5 & P6) who won the Indonesian edition of the competition, competing with the teams from Singapore schools. For this competition, students aged 12 and below, have to pit their heuristic skills to solve 30 Math equations within 30 minutes.

    The submissions for the English MasteryTM Competition, which seeks to recognise and encourage creative writing among students, will also be displayed at The Kidz Academy.



Mr Chua Wee Phong, Executive Director for Sphere Exhibits, said, “The Kidz Academy is the perennial favourite in the education calendar and is an event that both parents and educators look forward to every year. Its aim is to help parents maximise their child’s potential. And we try to do so by bringing together quality products and service providers under one roof, to make them easily accessible to all parents, who want the best for their children. The Kidz Academy also serves as an avenue for parents and their children to discover new hobbies and opportunities to bond with one another.”

Visitors can also look forward to participating in a series of exciting stage programmes that the organiser has lined up for The Kidz Academy. For more information, please visit www.thekidzacademy.com.sg .



Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For media enquiries, please contact:


Ms Mandy Wong
Senior Manager
Circulation Marketing
Sphere Exhibits Pte Ltd
DID: (65) 6319 2150
Email: mandyw@sph.com.sg

Selina Esther Lim
Corporate Communications
Singapore Press Holdings
DID: (65) 6319 1872
Email: limyl@sph.com.sg


About Sphere Exhibits Pte Ltd

Incorporated in April 2008 and wholly owned by Singapore Press Holdings (SPH), Sphere Exhibits, which stands for "SPH Events, Roadshows and Exhibitions", aims to be the leading lifestyle event company behind exciting and innovative fairs, shows, events and exhibitions for mid to high-end consumers.

Backed by a committed and experienced team of professionals and SPH's comprehensive range of advertising platforms, these events with unique concepts will not only draw local audiences but also regional participants. Sphere Exhibits is committed to building memorable and quality events which will be founded on research, planning, an established network of resources, and a wild but solid imagination.


About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 3 million individuals or 77 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 263 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp, omy.sg, and The Straits Times RazorTV.

Broadcasting
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Chinese and 91.3FM in English.

Events and Outdoor Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.

Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.