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SPH launches SPH Media Widget for advertisers and advertising agencies

Singapore, 7 March 2011 --- Singapore Press Holdings (SPH) has launched the SPH Media Widget, an interactive virtual tool that advertisers and advertising agencies can download onto their computer's desktop for easy reference and access whenever they are planning their next campaign. 

Over and above the succinct and targeted information available on SPH’s extensive suite of cross-media products and services, other value-added elements such as breaking news from AsiaOne, media flashes, inspirational quotations, and other compelling content complete the offering. In addition, enticing prizes such as iPads and Skull Candy headphones are up for grabs in monthly contests!

The SPH Media Widget has eight key features, four of which are invaluable to advertising practitioners and will help them facilitate their professional roles better. These include:

  • SPH Mediapedia – A comprehensive repository of information on SPH’s extensive stable of products cutting across 6 media platforms, namely ON-PRINT, ON-LINE, ON-AIR, ON-MOBILE, ON-SCREEN, and ON-GROUND.
  • Sales Packages – Updated deals across all platforms.
  • Media Flash – Latest updates on SPH media products and initiatives.
  • Feedback – All feedback are welcomed.


The remaining four features are meant to provide light-hearted moments for the user. These include: 

  • Contests – Regular contests with cool gadgets to be won.
  • Inspirational Quotes – A daily dose of sayings to enthuse users to have the best day possible.
  • Latest News – Headlines from AsiaOne.com, SPH's popular online portal for news and lifestyle content.
  • Horoscope – Check out what the stars say.


Mr Geoff Tan, Senior Vice-President, SPH Marketing Division and Head of Strategic Marketing, said: "The SPH Media Widget is a must-have tool tailor-made for the advertising and marketing practitioner. It not only accords the most-updated news and information about SPH's full suite of integrated media products, a host of fun and engaging applications complete the offering and make it a compelling proposition."

Advertisers can install the SPH Media Widget onto their computer's desktop by visiting the following URL link,
http://widgets.asiaone.com/smd/download.html and filling in their particulars.



Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E


For more information, please contact:


Ms Ng Boon Lee
Senior Marketing Manager
Strategic Marketing Department
Marketing Division
Singapore Press Holdings Ltd
DID : 6319 5719
Email :
ngbl@sph.com.sg

Mr Winston Ho
Senior Marketing Manager
Strategic Marketing Department
Marketing Division
Singapore Press Holdings Ltd
DID : 6319 1641
Email :
hoslw@sph.com.sg

Mr Adrian Cheong
Manager
Corporate Communications Division
Singapore Press Holdings Ltd
DID : 6319 2261
HP : 9798 6097
Email :
cheongcy@sph.com.sg

About Singapore Press Holdings Ltd


Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing

In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 3 million individuals or 77 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile

Beyond print, the Internet editions of SPH newspapers enjoy over 263 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp,
omy.sg, and The Straits Times RazorTV.

Broadcasting

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Chinese and 91.3FM in English.

Events and Outdoor Advertising

SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.

Properties

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.