Singapore, 7 March 2011 – SPH MediaBoxOffice (SPHMBO), the leader in Digital Out-Of-Home (DOOH) advertising in Singapore, has expanded its in-mall digital advertising network to several new locations, offering advertisers a medium that reaches out to 80 per cent of Singaporeans and permanent residents. With close to 200 digital screens in 23 popular shopping malls island-wide, it has reaffirmed its position as the out-of-home media company with the largest in-mall digital advertising network in Singapore.
The latest additions to the network include five shopping malls under AsiaMalls Management namely, Hougang Mall, Liang Court, Tampines 1, Tiong Bahru Plaza and White Sands.
Among the new screens in the network are a large video wall prominently positioned at the busy atrium of Tampines 1, and another facing shoppers heading towards the basement shop floor of Liang Court. The other screens are strategically located at lift lobbies and waiting areas of the malls.
AsiaMalls join a network that includes reputable malls such as Wisma Atria, Plaza Singapura, Bugis Junction, Tampines Mall and Novena Square. The 23 malls are represented geographically in all four corners of the island, with average monthly visitorship of half a million people in each mall.
According to the Nielsen Media Research, 81 per cent1 of Singaporeans and permanent residents (or 3.1 million1) visited one of the shopping malls in SPHMBO’s Retail Network in the past seven days.
Among the brands that have advertised in the Retail Network are Café 21, Guinness, Maybank, Pokka, Royal Umbrella, Volvo and Work Safety Health Council.
“In a highly populated and urbanised city like Singapore, shopping malls are like magnets attracting people from all walks of life throughout the day and night. The advertising Retail Network that we’ve built up in these prime malls offers advertisers a unique opportunity to reach youths, household decision-makers, and affluent consumers within a captive environment when they are most relaxed and receptive,” said Mr Edward Tang, General Manager of SPHMBO.
1Source: Nielsen Media Research, 2010 Media Index
Base: Population 15+
SPH MediaBoxOffice Pte Ltd
Co. Regn. No. 200511176Z
For more information, please contact:
Mr Byron Yap
SPH MediaBoxOffice Pte Ltd
DID: 6319 2025
Mr Gary Yeo
Singapore Press Holdings Ltd
DID: 6319 1225
About SPH MediaBoxOffice Pte Ltd
SPH MediaBoxOffice Pte Ltd (SPH MBO) is the leader in Digital Out-Of-Home (DOOH) advertising in Singapore. A wholly owned subsidiary by SPH Limited, it owns and operates the largest digital OOH advertising network which boasts 600 screens island wide. It also provides integrated marketing solutions for marketers by combining both the strengths of the digital platforms with events management.
With 8 larger-than-life outdoor LED screens in strategic locations such as 313@somerset, Chevron House, OUB Centre, etc. and presence in close to 50% of all shopping malls in Singapore, the digital platform reaches the hard-to-reach PMEBs and youth segments.
SPH MBO Events counts Panasonic Asia Pacific Pte Ltd, Singapore Tourism Board (STB), Nestlé Singapore Pte Ltd, Orchard Road Business Association, etc. as clients. The events managed by SPH MBO range from product road shows to major activations such as Maybank Nightwalk 2010, Big Carnival @ Marina Bay, Your Great Singapore Sale Experience 2010 and Fashion Season @ Orchard 2010.
About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
Newspapers, Magazines and Book Publishing
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 3 million individuals or 77 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 263 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp, omy.sg, and The Straits Times RazorTV.
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Chinese and 91.3FM in English.
Events and Outdoor Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.