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Men’s Health Urbanathlon 2011 a resounding success for the second year running

Nearly 2,000 runners push their fitness to the limit at Singapore’s only urban-based, high-octane obstacle race.

Singapore, 20 February 2011 – Into its second year, the Men’s Health Urbanathlon, an endurance run organised by SPH Magazines and sports event management company HiVelocity today, received rave reviews from both participants and sponsors.

Engineered to be tougher than the race in 2010, this year’s event – with nine challenging obstacles over a 14km course – pushed the close to 2,000 participants’ fitness levels to the limit. However, despite the increased difficulty of the race, the runners were full of praise for its uniqueness and innovative formula.

Some of the new obstacles this year included Frame Works – a multilevel scaffolding structure through which runners had to manoeuvre, and The Networka rope web placed over a 3.2m high lorry that participants had to climb.

Said Mr Raymond Goh, Group Editor of SPH Magazines which publishes Men's Health Singapore: “This year’s Urbanathlon has proven to be a hit again, and we’d like to thank the race participants for making it a bigger success than last year’s. Compared to last year’s race, we designed this year’s event to be more challenging, but at the same time also more fun. We’ll continue to improve the race, so participants can expect it to be even better in 2012.”

Mr Baey Yam Keng, Member of Parliament for Tanjong Pagar GRC, graced the event as Guest of Honour, flagging off the first wave of racers at 7.30am.

Beginning and ending at the Nicoll Highway MRT station, this year’s route took the runners into the heart of the Central Business District past the F1 Pit Building, the Esplanade, and new urban landmarks such as the Promontory and Marina Bay Sands.

Every runner was given a race pack worth over $400. And other than the bragging rights of having completed Singapore’s only urban race in Singapore, each finisher also received a finisher’s t-shirt and medal.

The top ten runners took home prizes worth a total of nearly $34,000. This year’s champion, Jason Lawrence, 29, won the race with a timing of 55 minutes 24 seconds. The New Zealander, who was also last year's winner, won over $13,000 worth of prizes, including a pair of SilkAir tickets to Kathmandu, Nepal (worth nearly $8,000), a Davidoff Champion hamper (worth over $2,000), and a Nautica watch (worth nearly $600).

Clinching the second place with a timing of 55 minutes 50 seconds was Jagat Bahadur Magar, 25, from Nepal; and 40 year-old British Mark Williams took third place with his timing of 56 minutes 31 seconds.

Jason Lawrence, who was in high spirits after winning the Men’s Health Urbanathlon 2011, said: “I’m delighted to have won two years in a row. It’s a really good feeling. This year’s race was definitely more difficult than last year’s, so it a greater achievement for me. On top of that, the prizes are also more attractive.”

He added: “I enjoy the Urbanathlon because it’s a really unique race, being Singapore’s only urban obstacle race. The toughest part for me was the monkey bars, so I trained harder for it this year. I’m really looking forward to next year’s race. I hope the course will remain the same; be just as tough. But if it gets tougher, it’s a good thing as well.
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The excitement did not end after the race at the Finish Point. At the Finisher’s Area, participants got to cool down and wash up, recover with sports massage, take home a commemorative snapshot, and witness the prize presentation while enjoying complimentary beer and food.

“This year’s Urbanathlon received a greater amount of support and positive feedback from our sponsors and partners, and we’d like to thank them for contributing to its success,” said Mr Eugene Low, Deputy Managing Director, SPH Magazines. “We’ll continue to capitalise on this achievement to organise an even better Urbanathlon event for both runners and sponsors next year.”

The Singapore Men’s Health Urbanathlon is presented by Subaru. Adidas is the official apparel of the race, and main sponsors include Biotherm Homme, Davidoff Champion, Four Seasons Organic Market, 3M Futuro, Nautica Watches, Olympus, Polar, Redken For Men and Sloan’s. Event partners are Action Asia, Capello Loft For Men, Durex, Sportade and True Fitness.


ISSUED BY SPH MAGAZINES PTE LTD.
Co. Regn No.: 196900476M

For more information, please contact the following media contacts:

Adrian Cheong

Manager
Corporate Communications
Singapore Press Holdings Ltd
DID : 6319 2261
Mobile : 9798 6097
Email : cheongcy@sph.com.sg

Vicky Yong
Marketing Manager
SPH Magazines Pte Ltd
DID : 6319 6190
Mobile : 9871 3596
Email :
yongwmv@sph.com.sg

Fiona Phua

HiVelocity Pte Ltd
DID : 6372 6381
Mobile : 9795 2179
Email : fionaphua@hivelocity.com.sg

About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly owned subsidiary of media organisation Singapore Press Holdings Limited.

With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines raises the bar as a dynamic publisher. In its stable are about 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobiles, parenting, decor, new media and business. All the news stand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Decor, Nuyou, Torque and HWM are among the highest-circulating titles and best-read in their respective lifestyle categories.

In addition, websites such as Herworld.com and Hardwarezone.com have extended its reach online, engaging readers with interactive content, capturing audience beyond print.

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. Clicktrue Pte Ltd, an associate company of SPH Magazines, is a pay per performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

With a vision to continue regional growth, SPH Magazines is set to become Asia's publishing powerhouse, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, the Philippines and Vietnam. Products in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and a solid reputation.

In line with this vision, SPH Magazines has acquired 34% of Antarctica Interactive Private Limited, the holding company of the Luxury Insider Group. It is an integrated luxury media company which owns online publications Luxury-Insider.com, Inluxe.cn, as well as the luxury print magazine Baccarat in Hong Kong.

As a publisher of choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

Visit www.sphmagazines.com.sg for more information.

About Men’s Health Singapore
Licensed from Rodale Inc. in the US, Men’s Health Singapore was launched in 2003. It is the authority on men’s fitness, health, sex and relationships, grooming and style, with 36 editions worldwide. Men’s Health is the “100% Useful” magazine for the sophisticated and active man who is vibrant, financially secured and seeks an editorial product that is presented in an approachable and professional manner. Men’s Health is Singapore’s No. 1 men’s magazine, with a readership of 114,000 (Source: AC Nielsen Media Index 2010). Men’s Health also has editions in Malaysia and Thailand, which are published by SPH Magazines’ associate companies.


About HiVelocity Pte Ltd
Started by athletes, HiVelocity is a Sports Marketing Solutions company built on pure passion and love for sports. The company specialises in sports marketing and sport event management, among the top sports event agencies in Singapore and has developed quality sporting events in Asia for a diverse range of organisations and audiences. Successful large scale mass events include the Aviva Ironman 70.3 Singapore Triathlon event, the best organised Ironman 70.3 in the world and qualifying race to the World Championships, the 2009 Nike+ Human Race 10K, 2010 Nike City 10K and the Sundown Marathon, Singapore’s only night run consisting of a 100km ultra marathon race. It is the company’s vision to inspire, motivate and create a great sporting experience for all. www.hivelocity.com.sg