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Rough And Tumble

Singapore’s only urban obstacle race ­– the Men’s Health Urbanathlon 2011 – raises the bar for its participants.

Singapore, 15 February 2011
— The second Men’s Health Urbanathlon on 20 February promises to be even tougher than the one held last year with a new 14km course (2km longer than last year’s) and nine upgraded obstacles.

Mr Raymond Goh, Group Editor of SPH Magazines which publishes Men's Health Singapore, said: “The new obstacles are designed to give those running the Men's Health Urbanathlon for the first time a memorable experience, and will also provide some fresh and surprising challenges for those doing it a second time. Either way, the Urbanathlon will push every runner to his limit.”

The nine obstacles along the 14km Urbanathlon route include Frame Works – a multilevel scaffolding structure through which runners must manoeuvre, and The Network – a rope web placed over a 3.2m high lorry that runners must climb.

Beginning and ending at the Nicoll Highway MRT station, the new route will take the close to 2,000 participants into the heart of the Central Business District past the F1 Pit Building, the Esplanade, and new urban landmarks such as the Promontory and Marina Bay Sands.

Other than the bragging rights of having completed the most challenging urban race in Singapore, all participants can also look forward to receiving a race pack worth over $400. Attractive prizes await the top 10 runners, with the first prize worth more than $13,000.

Mr Baey Yam Keng, Member of Parliament for Tanjong Pagar GRC, will be in attendance as Guest-of-Honour for this event.

The excitement continues after the race at the Start/Finish Point. Participants can collect their finishers’ T-shirt and medal, cool down and wash up, witness the prize presentation, enjoy complimentary beer and food, recover with sports massage and take home a commemorative snapshot.

Mr Eugene Low, Deputy Managing Director, SPH Magazines, said: “The Men’s Health Urbanathlon is a perfect platform for sponsors to engage Men’s Health readers and associate their brands with Singapore’s most popular men’s magazine.”

With a readership of 114,000 (source: Nielsen Media Index 2010), Men’s Health is Singapore’s No. 1 men’s magazine.

The Singapore Men’s Health Urbanathlon is jointly organised by HiVelocity and presented by Subaru. Adidas is official apparel of this race, and main sponsors include Biotherm Homme, Davidoff Champion, Four Seasons Organic Market, 3M Futuro, Nautica Watches, Olympus, Polar, Redken For Men and Sloan’s. Event partners are Action Asia, Capello Loft For Men, Durex, Sportade and True Fitness.


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    ISSUED BY SPH MAGAZINES PTE LTD.
    Co. Regn No.: 196900476M

    For more information, please contact the following media contacts:

    Adrian Cheong

    Manager
    Corporate Communications
    Singapore Press Holdings Ltd
    DID : 6319 2261
    Mobile : 9798 6097
    Email :
    cheongcy@sph.com.sg

    Vicky Yong
    Marketing Manager
    SPH Magazines Pte Ltd
    DID : 6319 6190
    Mobile : 9871 3596
    Email :
    yongwmv@sph.com.sg

    Fiona Phua
    HiVelocity Pte Ltd
    DID : 6372 6381
    Mobile : 9795 2179
    Email : fionaphua@hivelocity.com.sg

    About SPH Magazines

    A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly owned subsidiary of media organisation Singapore Press Holdings Limited.

    With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines raises the bar as a dynamic publisher. In its stable are about 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobiles, parenting, decor, new media and business. All the news stand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Decor, Nuyou, Torque and HWM are among the highest-circulating titles and best-read in their respective lifestyle categories.

    In addition, websites such as Herworld.com and Hardwarezone.com have extended its reach online, engaging readers with interactive content, capturing audience beyond print.

    SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. Clicktrue Pte Ltd, an associate company of SPH Magazines, is a pay per performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

    With a vision to continue regional growth, SPH Magazines is set to become Asia's publishing powerhouse, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, the Philippines and Vietnam. Products in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and a solid reputation.

    In line with this vision, SPH Magazines has acquired 34% of Antarctica Interactive Private Limited, the holding company of the Luxury Insider Group. It is an integrated luxury media company which owns online publications Luxury-Insider.com, Inluxe.cn, as well as the luxury print magazine Baccarat in Hong Kong.

    As a publisher of choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

    Visit www.sphmagazines.com.sg for more information.

    About Men’s Health Singapore
    Licensed from Rodale Inc. in the US, Men’s Health Singapore was launched in 2003. It is the authority on men’s fitness, health, sex and relationships, grooming and style, with 36 editions worldwide. Men’s Health is the “100% Useful” magazine for the sophisticated and active man who is vibrant, financially secured and seeks an editorial product that is presented in an approachable and professional manner. Men’s Health is Singapore’s No. 1 men’s magazine, with a readership of 114,000 (Source: AC Nielsen Media Index 2010). Men’s Health also has editions in Malaysia and Thailand, which are published by SPH Magazines’ associate companies.


    About HiVelocity Pte Ltd
    Started by athletes, HiVelocity is a Sports Marketing Solutions company built on pure passion and love for sports. The company specialises in sports marketing and sport event management, among the top sports event agencies in Singapore and has developed quality sporting events in Asia for a diverse range of organisations and audiences. Successful large scale mass events include the Aviva Ironman 70.3 Singapore Triathlon event, the best organised Ironman 70.3 in the world and qualifying race to the World Championships, the 2009 Nike+ Human Race 10K, 2010 Nike City 10K and the Sundown Marathon, Singapore’s only night run consisting of a 100km ultra marathon race. It is the company’s vision to inspire, motivate and create a great sporting experience for all. www.hivelocity.com.sg

    s Health Urbanathlon 2011 (421 KB)



ISSUED BY SPH MAGAZINES PTE LTD.
Co. Regn No.: 196900476M

For more information, please contact the following media contacts:

Adrian Cheong

Manager
Corporate Communications
Singapore Press Holdings Ltd
DID : 6319 2261
Mobile : 9798 6097
Email : cheongcy@sph.com.sg

Vicky Yong
Marketing Manager
SPH Magazines Pte Ltd
DID : 6319 6190
Mobile : 9871 3596
Email :
yongwmv@sph.com.sg

Fiona Phua
HiVelocity Pte Ltd
DID : 6372 6381
Mobile : 9795 2179
Email : fionaphua@hivelocity.com.sg

About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly owned subsidiary of media organisation Singapore Press Holdings Limited.

With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines raises the bar as a dynamic publisher. In its stable are about 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobiles, parenting, decor, new media and business. All the news stand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Decor, Nuyou, Torque and HWM are among the highest-circulating titles and best-read in their respective lifestyle categories.

In addition, websites such as Herworld.com and Hardwarezone.com have extended its reach online, engaging readers with interactive content, capturing audience beyond print.

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. Clicktrue Pte Ltd, an associate company of SPH Magazines, is a pay per performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

With a vision to continue regional growth, SPH Magazines is set to become Asia's publishing powerhouse, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, the Philippines and Vietnam. Products in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and a solid reputation.

In line with this vision, SPH Magazines has acquired 34% of Antarctica Interactive Private Limited, the holding company of the Luxury Insider Group. It is an integrated luxury media company which owns online publications Luxury-Insider.com, Inluxe.cn, as well as the luxury print magazine Baccarat in Hong Kong.

As a publisher of choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

Visit www.sphmagazines.com.sg for more information.

About Men’s Health Singapore
Licensed from Rodale Inc. in the US, Men’s Health Singapore was launched in 2003. It is the authority on men’s fitness, health, sex and relationships, grooming and style, with 36 editions worldwide. Men’s Health is the “100% Useful” magazine for the sophisticated and active man who is vibrant, financially secured and seeks an editorial product that is presented in an approachable and professional manner. Men’s Health is Singapore’s No. 1 men’s magazine, with a readership of 114,000 (Source: AC Nielsen Media Index 2010). Men’s Health also has editions in Malaysia and Thailand, which are published by SPH Magazines’ associate companies.


About HiVelocity Pte Ltd
Started by athletes, HiVelocity is a Sports Marketing Solutions company built on pure passion and love for sports. The company specialises in sports marketing and sport event management, among the top sports event agencies in Singapore and has developed quality sporting events in Asia for a diverse range of organisations and audiences. Successful large scale mass events include the Aviva Ironman 70.3 Singapore Triathlon event, the best organised Ironman 70.3 in the world and qualifying race to the World Championships, the 2009 Nike+ Human Race 10K, 2010 Nike City 10K and the Sundown Marathon, Singapore’s only night run consisting of a 100km ultra marathon race. It is the company’s vision to inspire, motivate and create a great sporting experience for all. www.hivelocity.com.sg