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Celebrating 10 years of the Best in Beauty

Singapore, 21 Jan 2011 – The Her World Beauty Awards 2011, organised by SPH Magazines Pte Ltd (“SPH Magazines”), celebrates its 10th anniversary at ION Orchard today.

Started in 2001, the annual Her World Beauty Awards event – the first of its kind held by a magazine in Singapore – recognises the key brands that have influenced beauty and lifestyle trends by continually striving to deliver products of distinction to consumers.

To celebrate the 10th anniversary of the Her World Beauty Awards, a special category, Top 10 Products of the Year, was created. This category honours exceptional products that scored the highest number of readers’ votes.

In total, there are 102 award winners across more than 46 categories this year. Over 520 products, all launched between October 2009 and September 2010, were evaluated according to how they best targeted the concerns and met the needs of customers. These products include the latest face-slimming skincare, wrinkle-smoothing foundations, lash-growing serums and more.

Over 2,000 votes were received from readers – online and through magazine voting forms – to determine the Readers’ Choice winners. Her World’s panel of judges (editors, beauty writers, leading makeup and hair experts, and doctors) were tasked with assessing the Editors’ Choice Awards.

For the first time too, the nomination of the Most Innovative Product award was open to readers as well as the expert panel. Among other factors, the winners were judged on their ability to use trailblazing technology with unsurpassed results.

Ms Denyse Yeo, Deputy Editor, Her World, said: “It was an extremely competitive beauty season last year, with a host of innovative, effective products arriving on the scene. To commemorate the Awards’ 10th anniversary and to acknowledge the industry’s efforts, we also wanted to recognise the 10 best products as voted by readers."

“The 10th anniversary of the Her World Beauty Awards is a milestone for us. We were the first magazine to hold an awards ceremony to recognise the best in beauty; we were also the first to let readers vote through an in-book poll. It continues to be the most significant beauty event in the industry, showing the strong support by readers as well as advertisers,” added Ms Yeo.

Ms Irene Tan, General Manager, Fashion & Beauty, SPH Magazines, said: “The Her World Beauty Awards event has come a long way since its launch in 2001. Today, it is a fantastic platform for our partners in the beauty industry to showcase their innovative beauty products. We hope the award recipients are encouraged by their wins and will continue their efforts to benefit consumers.”

The complete Her World Beauty Awards results will be published in Her World’s March 2011 issue. They will also be released online at www.herworld.com after the event, at 6pm today.


ISSUED BY SPH MAGAZINES PTE LTD.
Co. Regn No.: 196900476M


For more information, please contact:

Sherlyn Yap
Senior Executive
Corporate Communications
Singapore Press Holdings Ltd
DID: 6319 1226
Email :
syap@sph.com.sg


About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly owned subsidiary of media organisation Singapore Press Holdings Limited.

With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines raises the bar as a dynamic publisher. In its stable are about 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobiles, parenting, decor, new media and business. All the news stand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Decor, Nuyou, Torque and HWM are among the highest-circulating titles and best-read in their respective lifestyle categories.

In addition, websites such as Herworld.com and Hardwarezone.com have extended its reach online, engaging readers with interactive content, capturing audience beyond print.

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. Clicktrue Pte Ltd, an associate company of SPH Magazines, is a pay per performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

With a vision to continue regional growth, SPH Magazines is set to become Asia's publishing powerhouse, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, the Philippines and Vietnam. Products in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and a solid reputation.

In line with this vision, SPH Magazines has acquired 34% of Antarctica Interactive Private Limited, the holding company of the Luxury Insider Group. It is an integrated luxury media company which owns online publications Luxury-Insider.com, Inluxe.cn, as well as the luxury print magazine Baccarat in Hong Kong.

As a publisher of choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

Visit www.sphmagazines.com.sg for more information.


About Her World

Launched in 1960, Her World is Singapore’s most established monthly women’s magazine with the highest readership. Her World equips today’s achieving woman with useful information on fashion and beauty, topical women’s issues, career, health, relationships, and lifestyle trends. It inspires with engaging reads, keeps its audience updated on international trends, and covers relevant issues with depth, breadth and sophistication. Its readership is 246,000 (Source: AC Nielsen Media Index 2010), reinforcing its position as the best-read women's magazine in Singapore. Her World has won several awards over the last few years, including the MPAS Magazine of the Year (2009), Excellence in Magazine Design Award 2008 by SOPA, Gold Award in the 3rd Asia Print Awards 2005, and Silver Award for Magazine Design in the IFRA Asia Media Awards 2006. It has editions in Malaysia, Indonesia, Thailand and Vietnam.