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SPHMBO Goes Big In The West

Singapore, 18 January 2011 – Advertisers who wish to reach consumers in the challenging out-of-home segment can now vie for at least eight new outdoor locations at one of the busiest hubs in Clementi.

SPH MediaBoxOffice (SPHMBO) has signed an exclusive partnership with The Clementi Mall, which opened its doors to shoppers last week. The agreement allows SPHMBO to market the eight sites which has a combined static advertising space of 300 square metres. The sites are located prominently on the facades, glass elevator and huge walls near the mall’s entrance.

The six-storey mall has 190,000 square feet of retail space and is linked directly to the Clementi MRT station and the future bus interchange. The mall is situated below two new 40-storey apartments, comprising 388 residential units.

With its strategic location in the heart of Clementi township and accessibility to transportation amenities, The Clementi Mall is poised to be a magnet for some 100,000 residents in the area. It is also expected to draw scores of residents from the private estates in Holland Village, Bukit Timah, West Coast, and about 65,000 students from nearby institutions such as The National University of Singapore, Ngee Ann Polytechnic, Singapore Polytechnic and Singapore Institute of Management (SIM).

In addition to the new sites at The Clementi Mall, SPHMBO has secured a contract with neighbouring mall CityVibe to market its two large digital outdoor LED screens that face the MRT platforms and advertising sites within the mall.

Mr Edward Tang, General Manager of SPHMBO, said: "Singaporeans are spending more time in shopping malls. The newly minted Clementi Mall with its excellent links to transportation facilities is going to attract many visitors from the western part of the island and beyond. Hence, it is a great location for marketers to reach out to youths, working adults and home-makers.”




Issued by:
SPH MediaBoxOffice Pte Ltd
Co. Regn. No. 200511176Z


For more information, please contact:

Ms Kuah Sok Khim
Marketing Director
SPH MediaBoxOffice Pte Ltd
DID: 6319 1945
Fax: 6319 1711
Email: kuahsk@sph.com.sg

Mr Gary Yeo
Assistant Manager
Corporate Communications
Singapore Press Holdings Ltd
DID: 6319 1225
Email: garyyeo@sph.com.sg


About SPH MediaBoxOffice Pte Ltd

SPH MediaBoxOffice Pte Ltd (SPH MBO) is the leader in Digital Out-Of-Home (DOOH) advertising in Singapore. A wholly owned subsidiary by SPH Limited, it owns and operates the largest digital OOH advertising network which boasts 600 screens island wide. It also provides integrated marketing solutions for marketers by combining both the strengths of the digital platforms with events management.

With 8 larger-than-life outdoor LED screens in strategic locations such as 313@somerset, Chevron House, OUB Centre, etc. and presence in close to 50% of all shopping malls in Singapore, the digital platform reaches the hard-to-reach PMEBs and youth segments.

SPH MBO Events counts Panasonic Asia Pacific Pte Ltd, Singapore Tourism Board (STB), Nestlé Singapore Pte Ltd, Orchard Road Business Association, etc. as clients. The events managed by SPH MBO range from product road shows to major activations such as The Great Singapore Shopping Challenge 2009 and Orchard Reloaded, a launch event for Orchard Road's rebranding exercise.

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrated its 25th anniversary in 2009. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers and Magazines

In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 3 million individuals or 77 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile

Beyond print, the Internet editions of SPH newspapers enjoy over 225 million pageviews with 15 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy.sg, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.

Broadcasting

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Mandarin and 91.3FM in English.

Events and Outdoor Advertising

SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.

Properties

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road. The Clementi Mall, SPH's latest retail mall, will be operational in 2011.