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Young Families gets a fresh new look

Singapore, 18 January, 2011Young Families, a magazine published by SPH Magazines on behalf of PAP Community Foundation (PCF), sports a refreshing new look with its January-February 2011 issue. The bimonthly magazine, which is distributed to the parents of children in PCF kindergartens, focuses on parenting preschoolers aged three to seven.

The magazine’s content has been restructured for easy referencing and articles are enhanced with practical tips, insights and advice. Content is organised into three parts: Live, Grow and At PCF. The “Live” section is a useful guide on ways to spend quality time with the little ones and to keep them busy. Get ideas on various activities, such as arts and crafts or interesting places to visit for the whole family. It is also packed with recommendations for fun and educational toys, books and products.

In “Grow”, articles focus on perennial issues that parents have to deal with, complete with solutions and advice from the experts. Anything related to social skills, education, time management, health and more are covered. “At PCF” highlights the colourful happenings at various PCF centres, so parents are regularly updated on activities that their children are involved in.

Azreen Noor, Senior Editor, said: “With the revamp, the magazine maintains its objective of delivering engaging and topical information for busy young families, but now tackles parenting in the most practical way. Throughout, stories are peppered with pull-out tips and ideas. Complementing the content is a fun and friendly design, enhanced with even more vibrant pictures and graphics to provide a personable reading experience.”

“The new content structure certainly reflects PCF’s efforts to inspire our next generations and to provide quality care for the community. We believe that parents will find the magazine very informative and interesting,” said Mdm Ho Geok Choo, Chairman, PCF Boon Lay and MP for Boon Lay Division.

SPH Magazines has been contracted by PAP Community Foundation to publish Young Families since January 2006.

SPH Magazines is the appointed publishing agent for a diverse range of companies and organisations in the private and public sector. Its Custom Publishing unit offers expertise in all areas of publishing, from developing editorial content and design concepts to advertising sales, printing and distribution, and new media.


ISSUED BY SPH MAGAZINES PTE LTD.
Co. Regn No.: 196900476M

For more information, please contact:

Gary Yeo
Assistant Manager
Corporate Communications
Singapore Press Holdings Ltd
DID: 6319 1225
E-mail: garyyeo@sph.com.sg


About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly owned subsidiary of media organisation Singapore Press Holdings Limited.

With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines raises the bar as a dynamic publisher. In its stable are about 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobiles, parenting, decor, new media and business. All the news stand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Decor, Nuyou, Torque and HWM are among the highest-circulating titles and best-read in their respective lifestyle categories.

In addition, websites such as Herworld.com and Hardwarezone.com have extended its reach online, engaging readers with interactive content, capturing audience beyond print.

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. Clicktrue Pte Ltd, an associate company of SPH Magazines, is a pay per performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

With a vision to continue regional growth, SPH Magazines is set to become Asia's publishing powerhouse, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, the Philippines and Vietnam. Products in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and a solid reputation.

In line with this vision, SPH Magazines has acquired 34% of Antarctica Interactive Private Limited, the holding company of the Luxury Insider Group. It is an integrated luxury media company which owns online publications Luxury-Insider.com, Inluxe.cn, as well as the luxury print magazine Baccarat in Hong Kong.

As a publisher of choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

Visit www.sphmagazines.com.sg for more information.


About Young Families

Young Families is a bi-monthly publication of the PAP Community Foundation, filled with practical information and advice for today´s modern families. It covers everything from parenting tips, bringing up socially responsible children, to education and great ideas on how to have fun.