SINGAPORE, 17 March 2004 – Following the successful introduction of four new colour pages in September 2002, Shin Min Daily News has undergone a complete makeover. The revamped version hits the streets tomorrow evening (March 18), giving readers full colour in all its news pages and additional special feature columns.
The 2002 partial revamp of the Chinese evening newspaper, published by Singapore Press Holdings, has been well received by readers, boosting its readership to 420,000, up by 22,000 from a year ago.
With the positive feedback from both readers and advertisers to the change, the paper decided to go for a total overhaul of its layout and content. The new-look Shin Min Daily News offers new insights into breaking news and keeps readers updated on new trends, the hottest entertainment and sports news.
Mr Toh Lam Huat, Editor of Shin Min Daily News, which has a daily circulation of about 125,000, said: “The revamped Shin Min will be even more reader-friendly and revelant to readers, as it aims to give them a more interesting and stimulating read, with more visual elements and also a snazzier style of writing.”
Mr Tham Khai Wor, Senior Executive Vice-President of Marketing at SPH said: “The new Shin Min Daily News will appeal to more young adults, and this will be a boon to advertisers.”
Shin Min Daily News, established in 1967, reports news in easy-to-understand style and uses extensive graphics to help readers understand complex issues and events. Bold and creative, it is popular with readers for its human-interest stories, entertainment and sports news.
Issued by Singapore Press Holdings
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Main board listed Singapore Press Holdings Limited is the leading news and information provider, offering quality content for print, Internet, TV and radio. It publishes 14 newspapers in the four official languages and six lifestyle periodicals. Everyday, 2.78 million individuals, or 90 per cent of people above 15 years old, read one of the SPH publications while the online editions of its six main dailies enjoy some 120 million pageviews a month. SPH has ventured into the broadcast medium and operates two popular free-to-air TV channels, Channel U in Chinese and Channel i in English. It also operates two entertainment radio channels, UFM 100.3 FM in Chinese and WKRZ 91.3 FM in English, under a joint venture company UnionWorks with NTUC Media. For more information about SPH, please log on to www.sph.com.sg