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Paragon Adds Colours to Your Chinese New Year

Singapore, 13 January 2011 -- This year, Paragon has chosen 彩 (Cai) as the theme for its Chinese New Year celebrations. Like the Chinese idiom, 多姿多彩, which refers to a diversity of forms and colours, Paragon hopes to add variety to the Chinese New Year celebrations at the mall.

Paragon, the premier shopping mall on Orchard Road, is all dressed up to welcome the Year of the Rabbit. Suspended in the atriums are exquisite Chinese lanterns and strings of modernised lanterns that resemble diamond-shaped couplets in alternate red and matte gold colours . They are hung in clusters in a wavy formation to create a chandelier-like design, resulting in a multiple-dimensional display. When fully lit, the lanterns will illuminate the mall with a bright orange glow, creating a welcoming festive atmosphere for shoppers.

From 13 January to 2 February, Paragon shoppers can look forward to a series of exciting promotions and performances, including:

1. Citi Paragon Platinum MasterCard Exclusive

    Citi Paragon Platinum MasterCard cardmembers can redeem $30 worth of Paragon shopping vouchers with a minimum of $380* charged in a single receipt at the mall. Other Citibank Credit cardmembers will receive $20.

    * Limited to the first 800 cardmembers on a first-come-first-served basis, while stock last. Other terms and conditions apply.

2. Gifts of Good Fortune

    Shoppers will receive a set of exclusively-designed hong baos and a mandarin orange carrier with a minimum spend of $180* at Paragon.
    * Limited to a maximum of two redemptions per shopper per day, while stocks last.


3. Artfully Yours

    With the overwhelming response for the porcelain mugs last year, Paragon has decided to collaborate with two of its art galleries this year - Heng Artland and Images of China, to feature their artists' works on coffee mugs.

    Shoppers can redeem these porcelain coffee mugs with a minimum spend of $680* in a single receipt at Paragon.

    * Limited to one redemption per shopper per day on a first-come-first-served basis, while stocks last.

 
4. A Chinese New Year Serenade

    Shoppers can also soak in the festive atmosphere and enjoy enthralling performances by Beverly Morata from 13 January to 2 February at the Paragon Atrium.

    Schedule:
    Monday – Friday (except Tuesday): 12.30pm & 1.30pm.
    Saturday & Sunday: 3.30pm & 4.30pm

5. Home & Décor Ideas

    Those who are thinking of dressing up their homes for the Chinese New Year celebrations can get some ideas from the home and furnishings displays at Paragon Atrium 2 and Level 1 Linkway.


Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E


For media enquiries, please contact:
Ina Se
Senior Manager
Advertising & Promotions
Orchard 290 Ltd
DID: 6830 3812
Email:
ina@paragonsc.com.sg

Eileen Quay
Assistant Manager
Advertising & Promotions
Orchard 290 Ltd
DID: 6830 3813
Email:
eileenquay@paragonsc.com.sg

Selina Esther Lim
Corporate Communications
Singapore Press Holdings
Tel: 6319 1872
Email:
limyl@sph.com.sg

About Orchard 290 Ltd
Orchard 290 Ltd is a subsidiary of SPH, who owns and manages Paragon and Paragon Medical - a 14-storey medical tower sitting atop the shopping podium. Visit
www.paragon.com.sg or www.paragonmedical.com.sg for more information.

About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrated its 25th anniversary in 2009. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers and Magazines
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 3 million individuals or 77 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.


Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 225 million pageviews with 15 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy.sg, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.


Broadcasting
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Mandarin and 91.3FM in English.


Events and Outdoor Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.


Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road. The Clementi Mall, SPH's latest retail mall, will be operational in 2011.