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Straits Times Life! and SPH Magazines launch Life!eats: A guide to Singapore’s best food places

SINGAPORE, 12 March 2004 - Foodies in Singapore will no longer have problems looking for good food - whether it’s the best pan-fried goose liver or a yummy plate of char kway teow.

 

A new food guide which hits bookstands today, reveals the best eating places around the island.

Jointly produced by The Straits Times and SPH Magazines, Life!eats is the first food guide of its kind in Singapore.

It offers recommendations of both restaurants and hawker stalls in one volume, with comments by writers of The Straits Times’ Life! section. It also comes with colour photographs, dining tips, a hawker food glossary, maps and user-friendly indexes.

Life!eats was written by three Straits Times journalists: Life! restaurant reviewer Wong Ah Yoke, who wrote the section on restaurants; and Life! food correspondent Teo Pau Lin and executive sub-editor Thng Lay Teen, who worked on the section on hawkers.

The 208-page guide covers 15 restaurant categories and 36 types of hawker food. Rather than being a comprehensive listing of eating places, all the outlets listed are places that the writers recommend for their good food.

The writers also pick one outlet in each category as the best. These top outlets will be presented with certificates from Life!.

Published by SPH Magazines, the guide marks the first venture by The Straits Times into producing guide books.

"Singaporeans love to eat and to talk about their favourite food. This new guide by the Life! team is sure to whet their appetite some more," says The Straits Times editor Han Fook Kwang.

Adds SPH Magazines Chief Operating Officer Lee Kok Chew: "Restaurants and hawker stalls selected for inclusion in Life!eats are culled from tastings and reviews done by experienced food journalists at ST Life!. Leveraging on the established Life! brand, Life!eats is the definitive guide to the best eating places in Singapore."

Life!eats will be updated yearly. There are also plans to publish guides on other topics, such as travel and fashion.

Life!eats is on sale in major bookstores and newsstands at $6 a copy.



Issued by Singapore Press Holdings Limited

For more information, please contact:

Wong Ah Yoke
Life! Senior Writer
The Straits Times
DID: 6319-5262
Email: ahyoke@sph.com.sg


About SPH:
Main board listed Singapore Press Holdings Limited is the leading news and information provider, offering quality content for print, Internet, TV and radio. It publishes 14 newspapers in the four official languages and six lifestyle periodicals. Everyday, 2.78 million individuals, or 90 per cent of people above 15 years old, read one of the SPH publications while the online editions of its six main dailies enjoy some 120 million pageviews a month. SPH has ventured into the broadcast medium and operates two popular free-to-air TV channels, Channel U in Chinese and Channel i in English. It also operates two entertainment radio channels, UFM 100.3 FM in Chinese and WKRZ 91.3 FM in English, under a joint venture company UnionWorks with NTUC Media.