Singapore, 16 November 2010 – This Christmas, Paragon will be offering a range of privileges and rewards to create a memorable shopping experience for shoppers.
a) Vote for Paragon in the Best Dressed Building Contest
Paragon’s main entrance will be decked with a 40-foot Christmas tree to create a festive mood and photo opportunities for its shoppers. The tree is decorated using shiny metallic materials of gold and bronze – the colour theme for this year. While maximising the glittering effect in the day and night, these highly reflective decorative ornaments also help to cut down on energy usage as fewer fairy lights are needed.
Inside the mall, shoppers will be enthralled with larger-than-life gold baubles that are suspended in the air to look like urban sculptures. These baubles are complemented by thousands of gold confetti cascading from the top of the ceiling, captivating shoppers visually on every level.
From 20 November to 5 December 2010, shoppers can vote for Paragon in the Best Dressed Building contest as part of the Christmas Light-Up @ Orchard 2010, and stand to win attractive prizes. To vote:
SMS1 <OR> space <Paragon> space <NRIC> space <Full Name> to 79797.
b) Exclusive for Citi Paragon Platinum MasterCard Members
c) Endless Privileged Shopping at Paragon
The top prize for the grand draw is a Mercedes-Benz E-Class Coupé (E 250 CGI BlueEFFICIENCY). The results of the grand draw will be announced in January 2011.
Citi Paragon Platinum MasterCard members will enjoy five times the chances.
The top spender at Paragon every month will get to enjoy a posh Mercedes-Benz weekend Getaway driving experience.
d) Christmas All Wrapped up
e) Music EnVogue to Brighten Up the Season
Shoppers can also bring home an exclusive special edition of the "Christmas At Paragon" music album with a minimum of $300* spent in a single receipt at Paragon.
Artistes featured in the CD are those who have performed under the Paragon's Music EnVogue series previously, including John Lee, Hazrul Nizam, Ume Yushida and Beverly Morata.
To share the joy with the needy and underprivileged, Paragon is selling the CD at $20. All proceeds will be donated to the Community Chest.
Shoppers can also catch some of the artistes live at Paragon Level 1 from now and throughout December.
From now till 30 November ~ featuring Hazrul Nizam
§ Monday - Friday: 12.15pm & 1.15pm (except Tuesday)
§ Saturday & Sunday: 3.30pm & 4.30pm
From 1 to 31 December ~ featuring John Lee, Beverly Morata, Hazrul Nizam and Reto Caviezel
|Tuesday & Wednesday||Beverly Morata|
|Thursday & Friday||Hazrul Nizam|
|Saturday & Sunday||Reto Caviezel|
f) VISA Cardmembers Exclusive
g) The Tourist Special
h) Paragon Gift Registry
* Redemptions are based on a first-come-first-served basis. Other terms and conditions apply. Please refer to Paragon's website at www.paragon.com.sg or visit Paragon Concierge at Level 1 for the full set of terms and conditions.
Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E
For media enquiries, please contact:
Advertising & Promotions
Orchard 290 Ltd
DID: 6830 3812
Advertising & Promotions
Orchard 290 Ltd
DID: 6830 3813
Selina Esther Lim
Singapore Press Holdings
Tel: 6319 1872
About Orchard 290 Ltd
Orchard 290 Ltd is a subsidiary of SPH, who owns and manages Paragon and Paragon Medical - a 14-storey medical tower sitting atop the shopping podium. Visit www.paragon.com.sg or www.paragonmedical.com.sg for more information.
About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrated its 25th anniversary in 2009. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
Newspapers and Magazines
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 3 million individuals or 77 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 225 million pageviews with 15 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy.sg, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Mandarin and 91.3FM in English.
Events and Outdoor Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road. The Clementi Mall, SPH's latest retail mall, will be operational in 2011.