Singapore, 8 March 2004 – Streats, the first freesheet in Singapore, will launch an afternoon edition from Monday, 8 March 2004. The afternoon edition will be available at selected locations in the business district, carrying fresh news and updates on the front page, financial, global and sports pages. Readers will be able to get a quick snapshot of on-going developments, particularly in the European and US economies, while advertisers now get two bites for the price of one, with their messages in the morning and afternoon editions.
Paul Jansen, Editor of Streats, said the afternoon edition is "another product enhancement we are embarking on, based on the demand from both readers and advertisers.”
Commenting on the continuing inroads made by Streats since its relaunch in November 2002, he said: “Readership has climbed from 324,000 to 392,000 year-on-year, with a high proportion of professionals, businessmen, executives and managers. They now comprise 34 per cent of the readership, up from 28 per cent. This reinforces our “Who Reads Wins” focus, where Streats strives daily to capture our readers´ attention with not just what the news is about, but also who are the prime movers behind events.
Tham Khai Wor, Senior Executive Vice President of Marketing at SPH, said that advertising support for Streats has also grown steadily.
"We are heartened by the fact that more advertisers and agencies are incorporating Streats into their media mix, and finding that this has delivered good results," said Tham.
Issued by Singapore Press Holdings Limited
For more information, please contact:
Tel: 6319 1216
Main board listed Singapore Press Holdings Limited is the leading news and information provider, offering quality content for print, Internet, TV and radio. It publishes 14 newspapers in the four official languages and six lifestyle periodicals. Everyday, 2.78 million individuals, or 90 per cent of people above 15 years old, read one of the SPH publications while the online editions of its six main dailies enjoy some 120 million pageviews a month. SPH has ventured into the broadcast medium and operates two popular free-to-air TV channels, Channel U in Chinese and Channel i in English. It also operates two entertainment radio channels, UFM 100.3 FM in Chinese and WKRZ 91.3 FM in English, under a joint venture company UnionWorks with NTUC Media.
Streats, Singapore´s first free sheet was launched on 4 September 2000. It has a circulation of 280,000 copies, available from Mondays to Fridays. Streats is distributed at key commuter points, major office buildings at the Central Business District, landed properties, condominiums, 5-room and executive HDB flats, airlines, hospitals and tertiary institutions.