my paper « 我报 » was launched on June 1, 2006. It was Singapore's first Chinese freesheet. my paper was relaunched on January 8, 2008 as the first bilingual newspaper in Singapore, and probably in the region.
The bilingual newspaper is a cosmopolitan newspaper that offers the best of both worlds, with wide coverage on home and world news, business, sports, lifestyle and entertainment in two languages within a single newspaper.
my paper offers a snazzy combo of news and lifestyle/entertainment stories that is targeted at upwardly mobile PMEBs. It enables young, bilingual professionals to keep up with what is happening around them.
Published on Mondays to Fridays (except public holidays), my paper has an average daily circulation of 250,000 copies. It is distributed at MRT stations in the central business district and major housing estates, offices, institutions, airlines, country clubs, and selected coffee joints. It is also delivered to the homes of selected readers.
To cater to many more readers who cannot get a copy of the newspaper, my paper has an e-paper on its website (www.mypaper.sg), as well as on the omy (www.omy.sg) and Stomp (www.stomp.com.sg) websites under the SPH umbrella.
On the my paper website, readers can find the blogs of my paper's editorial team, which is made up of a group of vibrant and dynamic journalists with an average age of 30 years.
|back to top|