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 Launched on 29, August 2004 by Lianhe Zaobao, Singapore's largest-circulating Chinese-language daily, zb Sunday which boasts punchy articles and greater visual appeal, is designed to give a more vibrant and refreshing reading experience on Sundays.
With a more contemporary and magazinish feel, it comes in two sections: a main news section in broadsheet and a lifestyle section in tabloid.
The former keeps readers updated on the latest political, economic and social developments, both in and outside Singapore, with reports that provide thought-provoking perspectives and human interest angles.
 The news stories and in-depth reviews are grouped under "News", "China Heartbeat", "World", "Money" , "Views" or "Sports".
The latter which has a snappy title zbW, offers essays on life, leisure and lifestyle, interviews with well-known personalities, as well as useful information on wellness, travel, food, consumer products and service.
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