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zbCOMMA

The new student paper zbCOMMA was launched in Jan 7,2009. Previously known as Friday Weekly, it is a 17 year old Chinese paper targeted at secondary school students.

zbCOMMA is distributed to schools together with Lianhe Zaobao on Wednesdays, acting as the “ bridge ” for students to get in touch with Zaobao (ZB). It consists of follow-ups on news in ZB, articles written by ZB reporters and blurbs for ZB news that serve to connect students with ZB.

Besides adopting a bright and youthful look that appeal to students, zbCOMMA includes features on social issues and youth topics, news personalities, sports scenes and juvenile court cases that provide an enriching reading experience for students.

Youth favourites like online videos, apps, trendy stuff, leisure activities and entertainment news are also featured to enhance reading interests.

Students can go online at zbCOMMA.sg to listen to recordings of the content from the Newspapers in Education section of the publication. From 2014, videos and animated presentations on some of the news topics covered in zbCOMMA will also be featured online monthly.

Since its launch, zbCOMMA has been popular among students and some teachers have been actively using it as teaching material during Chinese lessons.

 
 

Daily Average Newspaper Circulation (August 2016):
zbCOMMA: 40,400

With effect from 1 March 2016, all subscriptions to our All-in-One packages are counted as the sale of one print copy and one digital copy. Prior to 1 March 2016, such subscriptions were counted as the sale of one print copy and three digital copies in line with Audit Bureau of Circulation's (ABC) rules. With the implementation of new cover prices of our newspapers and All-in-One packages on 1 March 2016, we have had to change the basis of our circulation count and have obtained ABC's endorsement for the new method.