Lianhe Zaobao is the flagship Chinese daily in Singapore, established since March 16, 1983, following the merger of two established Chinese newspapers, Nanyang Siang Pau and Sin Chew Jit Poh, which date back to 1923 and 1929 respectively. With its strong history, Lianhe Zaobao is the most-read Chinese newspaper in Singapore and a trusted information source for the Chinese-speaking community.
The only Chinese morning daily in Singapore, Lianhe Zaobao is an influential and authoritative newspaper giving valuable insights into local and foreign news. Lianhe Zaobao is also regarded as an important source of political and economic news on East Asia, especially China.
With an extensive correspondent network in Beijing, Chong qing, Shanghai, Guangzhou, Hong Kong, Taipei, Seoul and Tokyo, and experienced stringers in the Philippines, Japan, Europe and America, Lianhe Zaobao is able to give readers timely and in-depth coverage of significant events taking place in the region and beyond.
Besides Singapore, Lianhe Zaobao is circulated in Indonesia, Brunei, Hong Kong, Vietnam and major cities of China like Beijing and Shanghai.
Launched on 29, August 2004 by Lianhe Zaobao, Singapore's largest-circulating Chinese-language daily, zb Sunday which boasts punchy articles and greater visual appeal, is designed to give a more vibrant and refreshing reading experience on Sundays.
With a more contemporary and magazinish feel, it comes in two sections: a main news section in broadsheet and a lifestyle section in tabloid. The former keeps readers updated on the latest political, economic and social developments, both in and outside Singapore, with reports that provide thought-provoking perspectives and human interest angles.
The news stories and in-depth reviews are grouped under "News", "China Heartbeat", "World", "Money" , "Views" or "Sports". The latter which has a snappy title zbW, offers essays on life, leisure and lifestyle, interviews with well-known personalities, as well as useful information on wellness, travel, food, consumer products and service.
Daily Average Newspaper Circulation (August 2016):
Lianhe Zaobao (Print + Digital): 188,600
With effect from 1 March 2016, all subscriptions to our All-in-One packages are counted as the sale of one print copy and one digital copy. Prior to 1 March 2016, such subscriptions were counted as the sale of one print copy and three digital copies in line with Audit Bureau of Circulation's (ABC) rules. With the implementation of new cover prices of our newspapers and All-in-One packages on 1 March 2016, we have had to change the basis of our circulation count and have obtained ABC's endorsement for the new method.