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Get premium content on zaobao.sg and SPH Rewards for free this CNY

Singapore, 14 February 2018 - The much anticipated Chinese New Year (CNY) holiday marks the first long weekend in 2018. Singapore Press Holdings’ Chinese Media Group (CMG) has lined up a series of exciting programmes and promotions to celebrate CNY with its readers.

 

From the eve of CNY this Thursday (15 Feb) to Sunday (18 Feb), zaobao.sg will lift its paywall for non-subscribers. All readers, regardless of subscription status, will be able to access premium and exclusive content in the subscribers’ zone (www.zaobao.com.sg/premium).

 

These premium content include PDF e-papers of Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News. All other digital native content will also be free. This promotion will be extended for another 30 days starting from next Monday (19 Feb) when readers register for a new trial account with zaobao.sg during the promotion period.

 

On the eve of CNY (15 Feb), zaobao.sg will launch a special one-hour CNY programme (bit.ly/ZBcny2018) at 10am. Viewers can enjoy Chinese crosstalk or xiangsheng performances; nanyin, a type of classical music from the Fujian region in China, as well as performances by the Singapore Chinese Orchestra.

 

Viewers can also take a sneak peek into the journalists’ homes and learn fancy CNY recipes from their mums. Those who are into Chinese zodiacs can learn more about their fortunes in the Year of the Dog. These zodiac advisory videos are available in both Mandarin and Cantonese.

 

Ms Ang Yiting, Editor of CMG Digital, said: “Digital media platforms need to be up-to-date all year long, with breaking news available 24/7 to provide readers with timely updates even on days without newspapers, such as the CNY holidays. The zaobao.sg team has prepared a full suite of exclusive content in line with CNY celebrations. For the third consecutive year, we will be lifting our paywall during CNY to celebrate the new year with our readers.” 

In addition, readers who download the SPH Rewards App can enjoy giveaways and discounts for free from partnering merchants during CNY. This App was previously exclusive to subscribers who are also members of the CMG Readers Club. Starting from15 Feb, the App will be accessible to all non-subscribers via a passcode for 1 month. (see Annex)

In conjunction with this promotion campaign, CMG Readers Club has put together attractive offerings, including 200 complimentary tickets to RWS Maritime Experiential Museum and heavily discounted whisky appreciation class with 1855 The Bottle Shop.
 
Readers can stand a chance to win a Complimentary One Night Weekend Accommodation at Novotel Clarke Quay, inclusive of Buffet Breakfast for Two Persons at The Square Restaurant, which is worth more than $400.
 
Other deals include 22% off Lunch / Hi Tea / Dinner buffet at Orchard Cafe and a complimentary bottle of red wine with every 2 paying adults, 1-for-1 Tiger Draft Beer at Intermezzo Bar, $28 for a 75 minutes Spa treatment by Lifespa valued at $290 and Chiropractic treatment by Natural Healings at $38 only!

Please see attached Annexes on how to access zaobao.sg's premium content and SPH Rewards App.

 

 

 

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E


For more information, please contact:

Chong Yan Jing (Ms)
Digital Product Specalist
Chinese Media Group Digital
Singapore Press Holdings
DID: 6319 1424
Email: yanjingc@sph.com.sg

Katie Wong (Ms)
Executive
Culture, Education and New Growth
Chinese Media Group
Singapore Press Holdings
DID: 6319 1591
Email: ktwong@sph.com.sg 

Francis Mah (Mr)
Senior Manager
Corporate Communications & CSR
Singapore Press Holdings
DID: 6319 1028
Email: mahys@sph.com.sg

 

About Singapore Press Holdings Ltd

 

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms. 

SPH's core business is publishing of newspapers, magazines and books in both print and digital editions.  It also owns other digital products, online classifieds, radio stations and outdoor media. 

On the property front, SPH owns 70% in a real estate investment trust called SPH REIT which comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall.  

SPH also owns and operates The Seletar Mall.  It built an upmarket residential condominium, Sky@eleven, at Thomson Road, and is developing a new commercial cum residential site at Woodleigh Road. It also has a stake in Chinatown Point. 

It is in the aged care sector and owns Orange Valley, Singapore’s largest private nursing home operator. 

SPH runs a regional events arm and a chain of Buzz retail outlets. It also invested in the education business.

For more information, please visit www.sph.com.sg