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The Launch of a New Luxury Bridal Edition: Her World Brides Luxe

Singapore, 6 October 2017 – SPH Magazines is pleased to announce the launch of the bi-annual Her World Brides LUXE. 

Her World Brides LUXE is curated for the modern, stylish and discerning bride-to-be, who yearns for a more opulent and lavish celebration. It is helmed by Her World Brides’ contributing editor Steve Thio. With over two decades of experience in the fashion and bridal industry, the authoritative veteran will drive its premium content to focus on: 
  • High-end products and services, such as the most covetable top-line jewellery, the most resplendent haute couture from the bridal catwalks, plush venues as well as bespoke services for couples seeking grand, one-of-a-kind celebrations.

  • Lavish and monumental wedding events of Singapore brides, A-listers, celebrities as well as major influencers, socialites and debutantes from both here and around the region.

  • Inspirational and opinionated editorials, as well as profiles on bridal experts who will share their unique perspectives, advice and ideas on creating the grandest wedding events.

  • Digital content: Her World Brides Luxe will also have a dedicated online presence at Her World Online (herworldplus.com/weddings/luxe).
Published twice yearly in October and April, the maiden issue launches this month in October, and features an exceptional location shoot of newlywed celebrities Jesseca Liu and Jeremy Chan in Bhutan, resplendent couture wedding gowns, the latest diamond collections from iconic jewellery houses, plush floral decor and setting ideas for a lavish rustic-themed affair, and gorgeous real wedding celebrations both local and overseas. 

The launch of Her World Brides Luxe completes the vision of Her World Brides (which continues to publish quarterly in March, June, September and December) to offer a complete range of wedding solutions to the modern bride in today's highly contested bridal market. It is also part of a concerted brand refresh which saw Her World revamped with a new masthead (a new “HW” logo design) and a new look starting from the latest October 2017 issue in both its print and online editions.

Steve said: "In print and online, Her World Brides LUXE will redefine modern weddings and celebrations for the bride who appreciates the finer things in life. We're excited to present the latest trending news and stylish ideas for everything bridal, and we hope our readers will be join us on this exciting journey to discover more.”

Diana Lee, General Manager, Fashion & Beauty, SPH Magazines, said:  “Her World Brides LUXE will be a great platform for the best advertising campaigns. It is perfect for brands keen to feature their offerings, products and services, and engage with brides who appreciate that certain luxe factor they won’t find elsewhere.”

Attached: Cover of first issue of Her World Brides LUXE 


ISSUED BY SPH MAGAZINES PTE LTD
Co. Regn No.: 196900476M

For more information, please contact:

Diana Wong
Head, Sales & Marketing, Fashion & Beauty
SPH Magazines Pte Ltd
DID: 6319 6397
Email: dwong@sph.com.sg

Chua Pei Ling
Corporate Communications & CSR Senior Executive
Singapore Press Holdings Limited
DID: 6319 1895
Email: plchua@sph.com.sg


About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media organisation Singapore Press Holdings Limited.

With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines together with its subsidiaries, Blu Inc Holdings (Malaysia) Sdn Bhd, Blu Inc Media (HK) Limited and Blu Inc Media China, raise the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women's Weekly, Harper's BAZAAR, Cosmopolitan, The Peak, ICON, Home & Decor, Nuyou, Torque, Asia-Pacific Boating, AsiaSpa and LP Luxury Properties are among the highest-circulating titles and best-read in their
respective lifestyle categories.

In addition, websites such as herworldPLUS.com, HardwareZone.com and Luxury-Insider.com have extended its reach online, engaging readers with interactive content, capturing audience beyond print.

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam.

As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

Visit www.sphmagazines.com.sg for more information.