Singapore, 15 June 2017 – The latest Nielsen radio survey results released today saw Kiss92 regain its position as Singapore's No. 1 English music station based on percentage share of listenership. Its cumulative listenership also saw the biggest leap among all English radio stations – from 567,000 to 661,000.
SPH Radio’s only Mandarin station UFM100.3 also saw a leap in listenership to 422,000, while its other English station, ONE FM 91.3’s listenership remained stable at 255,000.
During the past few months, Kiss92 has been aggressively rolling out social media content and even launched a campaign centred around their fans.
UFM100.3 continued with the hugely successful annual U1000 music countdown from March to April. The finale event at Bugis Junction saw a crowd of 3,000 singing along to all the top 10 songs as the station counted down LIVE.
Mr Sim Hong Huat, General Manager of SPH Radio, said: “The amazing results is all attributed to our fans and the SPH Radio team who continues to give what our fans want. As we celebrate this achievement, the team is also hard at work to launch two more new radio stations later this year, which was awarded to SPH Radio during the latest round of tenders. With the new stations, we hope to be able to fill the gaps in listenership among Singaporeans in the radio space.”
Commenting on the results for Kiss92, Mr Jamie Meldrum, Senior Program Director for Kiss92 & ONE FM 91.3, said: “The team did a great job and it clearly shows in the results. We are truly thankful to our fans that have made this possible.”
Ms Carine Ang, Senior Program Director for UFM100.3, said: “We are extremely happy to see the station and our fan base grow from strength to strength. It still excites the team to meet fans at events and this closeness with fans allows for the team to know what the fans are looking for.”
ISSUED BY SINGAPORE PRESS HOLDINGS LTD
Co. Regn. No. 198402868E
For more information, please contact:
Head of Marketing & Business Development
SPH Radio Pte Ltd
DID: +65 6319 1514
MOB: +65 8200 6062
Chua Pei Ling
Senior Executive of Corporate Communications & CSR
Singapore Press Holdings Limited
DID: +65 6319 1895
About SPH Radio Pte Ltd
SPH Radio Pte Ltd manages and operates three radio stations, ONE FM 91.3, UFM 100.3 and Kiss92. In Mar 2017, SPH Radip Pte Ltd was awarded another two new frequencies to operate. The two new stations – a financial station and a station for active seniors, will be launched by the end of the year.
ONE FM 91.3 is an English music station playing REAL MUSIC targeting males above 30. The station’s playlist features the likes of Bon Jovi, Ed Sheeren, Maroon 5, Guns N’ Roses, Queen, Lenny Kravitz, U2 and more. Programs and promotions are male centric with up-to-date sports and lifestyle updates.
The ONE FM 91.3 line-up includes ONE FM’s #1 Breakfast Show with Glenn Ong and The Flying Dutchman. The radio legends anchor the morning show, weekdays 6am to 10am. Thereafter, it is No Repeat Workday with Jill Lim and Melody Chen, from 10am to 1pm and 1pm to 4pm respectively. The evening drive time shift, The Escape Plan with Shan and Cheryl is from 4pm to 8pm wraps up the weekday line-up.
Singapore's fastest growing station, Kiss92, targets women and families. Kiss92 provides in-depth women and family content, coupled with adult contemporary music. Women aged 30 and above, and families will find the channel informative and entertaining.
Maddy, Jason and Arnold in the Morning, start the day from 6am to 10pm, followed by Claressa Monteiro jazzing up the afternoon from 10am to 1pm, Charmaine Yee from 1pm to 4pm and John Klass taking fans home helming the 4pm to 8pm show, and Joshua Simon wraps up the day with Josh's Goodnight Kiss from 8pm to 12midnight.
UFM100.3 is a highly-charged Mandarin music station targeting at working professionals aged between 35 – 49 years that is specially catered to their lifestyle. Its creative, lively and engaging delivery style is able to consistently hook listeners on for a far longer period of listening. The music played on UFM100.3 includes popular and familiar hits which the listeners love, while program content is designed to cater specifically for the busy individuals with timely updates and discussion.
The station’s drive-time programmes are anchored by veteran DJs Wenhong, Limei, Xiaozhu and Weilong in the morning followed by DJ Anna from 10am to 1pm. Yuling takes over from 1pm to 4pm and makes way for Jing Yun and Xinying from 4pm to 8pm. Cheng Yao rounds up the day from 8pm to 12am.
The station actively engages its listeners through various interactive events such as dinner gatherings and enrichment workshops. To further strengthen loyalty, DJs also reaches out to the public through its outdoor activations, conducting games and giveaway prizes while introducing the station to new potential listeners. UFM100.3 also supports various community, non-profit and charity organizations with its annual U-Shine program that raises public awareness of lesser known causes and charities.
About Singapore Press Holdings
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms, ranging from print, digital, radio and out-of-home media.
SPH owns award-winning newspapers, magazines and best-selling books in both print and digital editions, as well as online classified businesses in the region. In addition, SPH has two English radio stations and one Chinese radio station, an out-of-home digital advertising unit, a regional events and conferences arm, and runs a chain of modern retail convenience stores. SPH also has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.
SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall. SPH's latest retail development is The Seletar Mall located in Sengkang.
SPH is in the healthcare sector, operating private nursing homes under Orange Valley.
For more information, please visit www.sph.com.sg